Online Course Pack: Marketing:Principles and Practices

Principles and Practices

Dennis Adcock, Al Halborg, Caroline Ross (Autoren)

Media-Kombination

552 Seiten

2002 | 4th edition
Financial Times Prentice Hall
978-0-273-67682-9 (ISBN)

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Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.

1. What is Marketing? 2. The Marketing Environment 3. Electronic and Internet Environment 4. The Competitive Environment 5. Buyer Behaviour 6. Organisational Buyer Behaviour 7. Customers, Market Segmentation and Targeting 8. Marketing Information 9. The Marketing Offering 10. Product - The Fundamental Marketing Offering 11. Making Products Available 12. Affordability - Price, Quality, Value 13. Keeping Offering Relevant and Building Relationships that Last 14. Communications Choice 15. Advertising 16. Direct and Online Marketing 17. Sales Promotion 18. Selling 19. Marketing Planning and Product Policy 20. Product Analysis and New Product Development

Verlagsort	Harlow
Sprache	englisch
Maße	190 x 246 mm
Gewicht	1090 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-273-67682-2 / 0273676822
ISBN-13	978-0-273-67682-9 / 9780273676829
Zustand	Neuware