How Customers Buy...& Why They Don't (eBook)

Mapping and Managing the Buying Journey DNA

Martyn R. Lewis (Autor)

eBook Download: EPUB

2018
352 Seiten
Radius Book Group (Verlag)
9781635765236 (ISBN)

Infos

In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers BuyAnd Why They Don't offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.

Produkt-Details

• Erscheint lt. Verlag: 15.8.2018
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• ISBN-13: 9781635765236 / 9781635765236