Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Seiten
2019
Business Science Reference
978-1-7998-0170-2 (ISBN)
Business Science Reference
978-1-7998-0170-2 (ISBN)
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
| Erscheint lt. Verlag | 26.7.2019 |
|---|---|
| Sprache | englisch |
| Maße | 216 x 279 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-7998-0170-5 / 1799801705 |
| ISBN-13 | 978-1-7998-0170-2 / 9781799801702 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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