Going Global

Enterprise 02.02

Roger Cartwright (Autor)

Buch | Softcover

128 Seiten

2002
Capstone Publishing Ltd (Verlag)
978-1-84112-316-5 (ISBN)

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Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization. This title features examples and lessons from some of the world's most successful businesses, including Boeing, P&O and Sony.

Fast track route to mastering globalization and successfully managing global expansion Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization

Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P&O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip.

Includes a glossary of key concepts and a comprehensive resources guide

ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.

Introduction to Express Exec v

02.02.01 Introduction to Going Global 1
02.02.02 Definition of Terms: What is Going Global? 5
02.02.03 Evolution of Going Global 13
02.02.04 Implications of the Internet for Going Global: What can the Internet Offer? 27
02.02.05 The Issue of Globalization 35
02.02.06 The State of the Art of Going Global 45
02.02.07 Going Global Success Stories 59
02.02.08 Key Concepts and Thinkers 79
02.02.09 Resources for Going Global 89
02.02.10 Ten Steps to Assist Going Global 99

Frequently Asked Questions (FAQs) 105
Index 109

Erscheint lt. Verlag	10.1.2002
Reihe/Serie	Express Exec
Verlagsort	Oxford
Sprache	englisch
Maße	126 x 164 mm
Gewicht	113 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-84112-316-1 / 1841123161
ISBN-13	978-1-84112-316-5 / 9781841123165
Zustand	Neuware