Value Pack: Corporate Strategy

Richard Lynch (Autor)

Media-Kombination

1040 Seiten

2002 | 2nd edition
Financial Times Prentice Hall
978-0-273-67673-7 (ISBN)

Infos

In the fast moving area of strategy, this text provides the most comprehensive treatment of both rational and creative approaches to the subject. Presents a comprehensive, well-structured and critical treatment of strategic management for both the private and public sectors. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.

Inhalt

Part I: Introduction 1. Corporate Strategy 2. A Review of Theory and Practice Part II: Analysis of the Environment 3. Analysing the Environment 4. Analysing Competitors 5. Analysing Customers Part III: Analysis of Resources 6. Analysing Resources 7. Analysing Human Resources 8. Analysing Financial Resources 9. Analysing Operations Resources Part IV: Vision, Leadership and Ethics 10. Knowledge, Technology and Innovation 11. Mission and Objectives Part V: Developing the Strategy 12. Resource-Based Strategic Options 13. Market-Based Strategic Options 14. Finding The Strategic Route Forward 15. Strategy, Structure and Style Part VI: The Implementation Process 16. Resource Allocation, Strategic Planning and Control 17. Organisational Structure and People Issues 18. International Expansion and Globalisation 19. Dynamics of Strategy Development 20. Managing Strategic Change 21. Building a Cohesive Corporate Strategy

Produkt-Details

• Verlagsort: Harlow
• Sprache: englisch
• Maße: 190 x 245 mm
• Gewicht: 1730 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-273-67673-3 / 0273676733
• ISBN-13: 978-0-273-67673-7 / 9780273676737
• Zustand: Neuware