Value-Added Selling
How to Sell More Profitably, Confidently, and Professionally by Competing on Value, Not Price
Seiten
2002
|
2nd Revised edition
McGraw-Hill Professional (Verlag)
9780071408813 (ISBN)
McGraw-Hill Professional (Verlag)
9780071408813 (ISBN)
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Provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. This book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to deemphasize price in the selling equation.
In a marketplace too often focused on price, "Value-Added Selling" provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to - now and forever - deemphasize price in the selling equation.
In a marketplace too often focused on price, "Value-Added Selling" provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient a pitch to fit the client's needs, and close the deal. It gives sales pros the tools and confidence they need to - now and forever - deemphasize price in the selling equation.
Tom Reilly is president of Tom Reilly Training, Inc., a value-based sales and sales management training company.
| Zusatzinfo | 25 Illustrations, unspecified |
|---|---|
| Sprache | englisch |
| Maße | 152 x 234 mm |
| Gewicht | 620 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-13 | 9780071408813 / 9780071408813 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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