Capital Letters
The Economics of Academic Bookselling
Seiten
2019
Cambridge University Press (Verlag)
978-1-108-71723-6 (ISBN)
Cambridge University Press (Verlag)
978-1-108-71723-6 (ISBN)
Defines the academic bookshop, text, and market. Examines change drivers in worldwide markets. Draws on current research from commercial publishers and publishing interest groups. Includes quantitative and qualitative research data from academic booksellers. Argues that academic booksellers can lead a sustainable and equitable future for the academic text.
Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.
Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace.
Introduction; 1. The developing marketplace; 2. The shop front – the value of discount; 3. Remerchandising academic text; 4. The future.
| Erscheinungsdatum | 05.06.2019 |
|---|---|
| Reihe/Serie | Elements in Publishing and Book Culture |
| Zusatzinfo | Worked examples or Exercises; 5 Plates, color |
| Verlagsort | Cambridge |
| Sprache | englisch |
| Maße | 127 x 179 mm |
| Gewicht | 200 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen |
| Sozialwissenschaften ► Pädagogik ► Erwachsenenbildung | |
| Wirtschaft | |
| ISBN-10 | 1-108-71723-3 / 1108717233 |
| ISBN-13 | 978-1-108-71723-6 / 9781108717236 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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