Entrepreneurship and how to establish your own business

Tersia Botha (Autor)

Buch | Softcover

192 Seiten

2018 | 6th ed
Juta Legal and Academic Publishers (Verlag)
978-1-4851-2918-9 (ISBN)

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Did you know that, in South Africa, 70% to 80% of small businesses fail within the first five years of their establishment? Research indicates that this failure is often due to a lack of understanding of basic business concepts by the entrepreneur. In the competitive South African business environment, it is essential that aspiring entrepreneurs and new business owners have a solid foundation of knowledge on which to build sustainable businesses.

Entrepreneurship and how to establish your own business (6th edition) is a foundational book covering the key areas of entrepreneurship and small business development.

Chapter 1 Entrepreneurship and small, medium and micro enterprises (SMMEs) in perspective; 1.1 Defining entrepreneur and entrepreneurship; 1.2 The relationship between entrepreneurship, a small business enterprise and small business management; 1.3 Types of entrepreneurial businesses; 1.4 Corporate entrepreneurship or intrapreneurship; 1.5 Key success factors of entrepreneurs; 1.6 Dealing with external factors that affect the business; Chapter 2 Basic business concepts and the business environment: 2.1 The relationship between a business and an establishment; 2.2 Classification of a business and its establishment in the economy; 2.3 The business environment; Chapter 3 The identification and development of business ideas: 3.1 Setting up a business; 3.2 Cultivating an entrepreneur’s creative attitude; 3.3 Generating business ideas; 3.4 Developing and evaluating business ideas; Chapter 4 The viability of a business idea: 4.1 Viability study; 4.2 Market research; 4.3 Needs analysis and characteristics of customers; 4.4 The business structure; 4.5 The mission statement and objectives of the business; 4.6 Market analysis; 4.7 Calculating income
4.8 Calculating the expected net profit; 4.9 Calculating the break-even point; 4.10 Cash planning the cash budget (cash forecast); Chapter 5: The business plan; 5.1 The purpose and principles of the business plan; 5.2 The users of the business plan; 5.3 The business model; 5.4 The business plan; 5.5 Technological assistance in drafting the business plan; 5.6 The structure of the business plan; 5.7 Guidelines for writing a business plan; 5.8 Writing a business plan; Chapter 6 Setting up a business: 6.1 Factors influencing choice of a business form; 6.2 The duties and legal requirements of business forms; 6.3 Labour legislation; 6.4 The procedure for setting up forms of business; 6.5 Factors that play a role in the choice of location; 6.6 Setting-up factors that are related to the business functions

Erscheinungsdatum	07.03.2019
Verlagsort	Kenwyn
Sprache	englisch
Maße	148 x 210 mm
Gewicht	500 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4851-2918-4 / 1485129184
ISBN-13	978-1-4851-2918-9 / 9781485129189
Zustand	Neuware