The Design Imperative

The Art and Science of Design Management

Steven Chen (Autor)

Buch | Softcover

IX, 233 Seiten

2019
Springer International Publishing (Verlag)
9783030087333 (ISBN)

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This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.

Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the Journal of Product Innovation Management and the Journal of Business Research.

1 Introduction: The Design Imperative.- 2 Harvesting a Culture of Design: A Review of Organizational Design Research.- 3 Product Design Research: A Review.- 4 The Design Studio Approach.- 5 To Develop a Design Language (or Not).- 6 Design Teams Versus the Lone Designer.- 7 The Open Office: Google and the Modern Penitentiary.- 8 Design Thinking Approaches.- 9 The Product Life Cycle and Product Design.- 10 Designing Extraordinary Service Experiences.- 11 Design and Global Culture.- 12 Product Design Analytics.- 14 Conclusion: The Keys to Successful Design.

Erscheinungsdatum	28.02.2019
Zusatzinfo	IX, 233 p. 6 illus.
Verlagsort	Cham
Sprache	englisch
Maße	148 x 210 mm
Gewicht	323 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Brainstorming Techniques • design management • Design Orientation • design thinking • Product Design Techniques • Service Design Techniques • User Experience • UX
ISBN-13	9783030087333 / 9783030087333
Zustand	Neuware