Qualitative Marketing Research
Understanding How Behavioral Complexities Drive Marketing Strategies
Seiten
2019
Business Expert Press (Verlag)
978-1-949991-01-7 (ISBN)
Business Expert Press (Verlag)
978-1-949991-01-7 (ISBN)
Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.
Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.
Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.
Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.
Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.
Rajagopal, Professor, EGADE Business School Tecnolo?gico de Monterrey Mexico City & Adjunct Professor, Boston University.
| Erscheinungsdatum | 13.02.2019 |
|---|---|
| Verlagsort | Sterling Forest |
| Sprache | englisch |
| Maße | 152 x 228 mm |
| Gewicht | 272 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie | |
| ISBN-10 | 1-949991-01-6 / 1949991016 |
| ISBN-13 | 978-1-949991-01-7 / 9781949991017 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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