Current and Emerging Issues in the Audiovisual Industry
Seiten
2017
Wiley-Blackwell (Hersteller)
978-1-119-38463-2 (ISBN)
Wiley-Blackwell (Hersteller)
978-1-119-38463-2 (ISBN)
- Keine Verlagsinformationen verfügbar
- Artikel merken
This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?
Mercedes Medina, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain. Monica Herrero, Associate Professor, School of Communication, Media Management department, University of Navarra, Spain. Alicia Urgelles, PhD student, Communication Doctorate Program, University of Navarra, Spain.
| Erscheint lt. Verlag | 11.2.2017 |
|---|---|
| Verlagsort | Hoboken |
| Sprache | englisch |
| Maße | 150 x 250 mm |
| Gewicht | 666 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-119-38463-X / 111938463X |
| ISBN-13 | 978-1-119-38463-2 / 9781119384632 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Online Resource (2024)
Pearson Education Limited (Hersteller)
CHF 84,50
