New Technologies and Branding

P Sachetti (Autor)

Software / Digital Media

224 Seiten

2018
Wiley-Blackwell (Hersteller)
978-1-119-42299-0 (ISBN)

Infos

Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

Autor

Philippe Sachetti, Associate Director. Thibaud Zuppinger, Strategic Planner.

Produkt-Details

• Erscheint lt. Verlag: 16.2.2018
• Verlagsort: Hoboken
• Sprache: englisch
• Maße: 150 x 250 mm
• Gewicht: 666 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• ISBN-10: 1-119-42299-X / 111942299X
• ISBN-13: 978-1-119-42299-0 / 9781119422990
• Zustand: Neuware