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Brainsights (eBook)

Use neuroscience to live, love and lead a better life. B/W Economy ed.
eBook Download: EPUB
2019
226 Seiten
Distributed By PublishDrive (Verlag)
978-952-94-1228-0 (ISBN)

Lese- und Medienproben

Brainsights -  David C Winegar
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Brainsights will kick open the door to the enigma of our minds by looking at the latest research being carried out by an army of 50 000 neuroscientists. Using that knowledge, I will provide specific strategies to apply it to live, love and lead a better life.


Breakthroughs in the tools and methods for studying the brain in the last 10 years has resulted in an outpouring of insights into human behavior and why we do the things we do. The science has turned on its head long-held beliefs, leaving us with a clearer understanding of how to influence brain-positive behaviors to promote change. Brainsights will help you to:


·         Understand how your brain has evolved to process the world


·         Re-wire your brain to break habits and foster well-being


·         Understand the chemistry of relationships and use it to build more meaningful connections


·         Use experience to promote brain growth to shape new capabilities


I will strip away the inherent complexity of the science and steer you to insights that will enrich your relationships, improve your wellbeing, and increase your productivity.


Brainsights is a thinking person's self-help book. It is for those that can't wait to dig into the science, knowing what awaits them is the wisdom to make a difference in their own lives and those of others.


Brainsights will kick open the door to the enigma of our minds by looking at the latest research being carried out by an army of 50 000 neuroscientists. Using that knowledge, I will provide specific strategies to apply it to live, love and lead a better life. New tools and methods for studying the brain have resulted in an outpouring of insights into human behavior. The science has turned on its head long-held beliefs, leaving us with a more clear understanding of how to influence brain-positive behaviors to promote change. Brainsights will help you to Understand how your brain has evolved to process the world Understand the chemistry of relationships and use it to build more meaningful connections Re-wire your brain to break habits and foster well-being Use experience to promote brain growth to shape new capabilitiesI will strip away the inherent complexity of the science and steer you to insights that will enrich your relationships, improve your well being, and grow your productivity. Brainsights is a thinking person's self-help book. It is for those that can't wait to dig into the science, knowing that what awaits them is the wisdom to make a difference in their own lives and those of others. Well referenced with original research, the book is full of practical insights you can use to rewire yourself for success.

Preface    7

How to use this book    8

SIMPLICITY = BEAUTY    10

INTRODUCTION    12

YOUR BRAIN PREFERS TO THINK IT IS 4000 B.C.    17

Two systems make up your brain    17

Your Lizard Brain (S1)    17

Your Logical Brain (S2)    20

Your brain is a crystal ball    21

S1 prioritizes emotion over logic    25

Our world has changed, but our brains have not    25

100 millisecond judgments    26

Everyone has an individual view of the world    31

Priming the brain for experience    33

Culture embeds experience    35

Training yourself to be situationally aware    37

Understanding our memory    44

Three paths to better memory retention    47

Your brain seeks to habituate    56

The habituation proof presentation formula    58

The impact of stress and emotion on memory    59

The myth of learning styles    62

Can we trust our memories?    63

Sleep and memory    65

Gut feelings are real    68

YOUR BRAIN AVOIDS THINKING    76

You S2 Brain is a limited resource    77

Exploitation vs exploration and its Impact    81

Labeling Emotions    87

YOUR BRAIN IS REWARD-DRIVEN    100

Anticipation is a strong reward in itself    101

The role of reward in learning    105

Intrinsic and Extrinsic Reward    106

Reward must be greater than pain    110

YOUR BRAIN IS WIRED FOR SOCIAL CONNECTION    114

Our perceived reactions to fear drive interactions    117

Fight-or-flight impacts our health    123

Understanding stress    125

Uncertainty is the most dangerous stressor    127

Stress makes us stupid    131

Stress reduction through altered brain networks    132

The chemical of tend and befriend    136

Oxytocin and our significant other    138

Oxytocin and pets    140

The role of oxytocin in modern social bonding    141

Oxytocin and work relationships    143

Trust the cornerstone of psychological safety    144

Testosterone’s impact on oxytocin    145

Oxytocin is not purely positive    147

The power of mirror neurons to drive relationships    151

Conversational intelligence the key to brain synchronization    156

Gratitude’s Role in living better    161

Benefits of Practicing Gratitude    166

YOUR BRAIN IS PLASTIC    172

Our first understandings of the brain    173

The history of neurogenesis    177

Proof of plasticity    179

How to stimulate new brain connections    184

The brains need to remove connections    185

Breaking habits by pruning connections    187

Time to get in the game    190

Epilogue    193

Bibliography    202

YOUR BRAIN AVOIDS THINKING


The more skilled at doing something the less energy your brain expends. Built into our brains is economy of action. As Daniel Kahneman described it, there is a general “law of least effect” that applies to cognitive and physical exertion. If there are several ways of achieving the same goal, humans will gravitate towards the course of action that requires the least effort. Humans are lazy by design. (Kahneman 2011)

Doing new things always requires the use of energy. It is only through constant attention and practice can we convert an S2 task over to an automated S1 habit. Your brain wishes to convert everything to a habit because once a habit is formed, the cost of doing it drops.

Think about driving a car. Most of you reading this have gone through the life experience of learning to drive. Do you remember your first driving lesson? It was a mentally intensive experience. If, like me, you learned to drive on a manual transmission car with a gear shift and clutch, even more so. Remember how your mind worked feverishly to take in the stimulus surrounding you. Other cars, pedestrians, bicyclist, lights, noise, smells, and the physically demanding side of coordinating your hands and feet. Push the clutch in, select the gear, put your hands on the wheel, look out for other cars, people, dogs, and children. Let the clutch out, slowly and smoothly until it starts to take, press the accelerator to give it a bit of gas so the engine doesn’t stall. Watch out for obstacles on the road, notice the truck in the middle of the street, the person opening their door in the parked car in front of you. It all combined to produce a mentally taxing experience for your brain. The first few times you likely found yourself exhausted after a single one-hour session.

Fast forward to today and driving is almost entirely automatic. You can drive to work or your local grocery store on autopilot without thought. You might even get there and wonder, how did I do that? All those previously mentally demanding actions have transferred to your S1 brain becoming automatic and habituated, and more importantly, energy efficient. Think how little you would accomplish each day if required to expend as much energy to get to work that you needed for your first driving lesson? This is why your brain automates and why it is a necessary human process.

You S2 Brain is a limited resource


Your S2 brain is a limited resource. It is impossible to engage your thinking mind and focus for extended periods of time. It is too exhausting, and your S1 brain will fight the use of energy by shutting down blood flow to your S2 cognitive brain as quickly as it can.

The most energy-intensive cognitive task for human beings is self-control. Controlling your thoughts to direct your behavior is difficult and unpleasant. Psychologist Roy Baumeister studied cognitive effort and, in a series of experiments, demonstrated that effort of will, or self-control, is tiring.

If you must force yourself to do something, you are less willing or less able to exert self-control when the next task comes. For example, Baumeister found when subjects were asked to watch an emotionally charged film and told to repress their emotions. This act of repression resulted in poor performance on cognitive tests given afterwards. (M Mauraven 2000)

Physical stamina was also found to be negatively affected by the act of suppression. The ability to endure a physically difficult task was greatly reduced after the mental strain of emotional repression. Baumeister termed this phenomenon ‘ego depletion,’ explaining the mind has limited resources and when used up self-control is impaired (M Mauraven 2000).

There has been recently some debate about the validity of ego-depletion. A few studies tried to replicate Baumeister’s experiments but failed to find any evidence for ego depletion (Friese, et al. 2018). Baumeister argued his original protocol was rejected and if followed would have confirmed his original findings. The debate will continue and take years to settle. It is my belief ego-depletion will be eventually confirmed in Baumeister’s favor. One reason I believe it will be confirmed is because of the evolutionary connection.

University of Toronto neuroscientist Michael Inzlicht explains:

“As an organism, we need to meet multiple goals to survive. We’re not solely focused on finding food or finding mates, sleeping, or pursuing our passions in life. We need to do all these things to be a healthy, thriving species. Because these multiple goals compete with one another [for our time], we need a mechanism in place that signals, ‘Hey, stop doing that thing and do something else.’ That mechanism could be fatigue.” (Inzlicht 2018)

Fatigue is the brain running out of mental reserve for continuing a task it determines you are spending too much time on at the expense of others necessary for survival. If you are at work over 12 hours you likely feel tired, even if all you are doing is sitting at a computer typing. This is your brain’s way of telling you that you need to stop and get something to eat and sleep, two things necessary to be healthy and thrive.

What neuroscience tells us about self-control matches with what Baumeister observed, it is brain-taxing and hard to sustain. In three separate fMRI studies published in 2013 neuroscientists required subjects to engage in a mentally taxing task and then complete a “Stroop task”, a standard psychological test to measure reaction time. In all cases, a marked decline in performance on the Stroop task followed mental exertions, confirming the underlying assumptions about ego depletion observed by Baumeister (Elliot T Berkman 2013).

Remembering your brain, and those of others, cannot sustain demanding tasks is important to productivity initiatives. Too often we push ourselves and others from one demanding task to another without allowing adequate time for the brain to recover. Neuroscience studies have shown to function at an optimal level, the brain needs to go into a resting state after demanding tasks (Elliot T Berkman 2013).

Researchers at the University of Southern California found when we are resting our brains are far from idle and unproductive. This downtime is used to make sense of what has been experienced, to surface fundamental unresolved tensions in our lives, and reflect. These moments of introspection give you the ability to solve tough problems (Mary Helen Immordino-Yang 2012).

Have you ever experienced an ‘ah-ha’ moment while in the shower, or walking the dog? Perhaps it was the Sunday crossword puzzle you were working on, or a work-related problem that perplexed you for days, but in the shower the solution popped into your head without effort. You could experience this breakthrough because your brain was in a resting state of processing and able to make sense of new information.

Downtime for the brain is vital for memory. Dozens of studies (Payne 2011) confirm memory depends on sleep. Perhaps you noticed in school those vocabulary terms you struggled to remember the previous day came easily to mind after a good night’s sleep. During sleep, the brain is busy consolidating accumulated data and rehearsing recently learned skills. Committing to memory those experiences determined to be valuable.

Think of the implications for your daily life. How often are we put into demanding tasks and provided little or no time for processing and internalizing what we have experience? It is common for organizations to push people to produce in a limited time frame without allowing time to recover from a task before being put into the next.

For example, in my field of training and development it is not uncommon to send people to trainings in the morning, fill their heads with new information over hours of cognitively demanding tasks, then send them straight back to work in the afternoon. There is no time for information consolidation with the result being the information is quickly deleted from the brain.

If you want to hack your brain to more efficiently internalize what you learn then allowing your brain to rest between tasks is important. It is what is necessary for the creation of the new neural connections to form the pathways allowing you to use what you have learned (Josef Sadowski 2016).

Research has shown that sleep allows the brain to sift through memories and be selective about what it internalizes and remembers. The brain ‘prunes’ connections when you sleep, determining in the process what should be kept and what can be deleted in an effort to wipe the slate clean for the next day’s experiences. The brain’s ‘housekeeping’ at night is indispensable to achieving higher level of brain function.

Babies and children require more sleep. Children are not sleeping more because they are lazy; it is, in fact, the opposite. They need more sleep than adults because their brains are experiencing and learning more. For children, they are busy creating the database of experiences they will use over their entire lives. So much of what happens in a day is new for them. Processing is mentally demanding and necessitates extra sleep to make sense of and construct experiences for future reference. (Howard P. Roffwarg 1966)

When working with others, also know we are not equal in our ability to recover from demanding tasks. The research done so far in this area reveals there is a ‘hangover’ effect that can be longer in less cognitively resilient individuals (Thomas P. K. Breckel 2013).

It is natural for some people to recover more quickly than others and recovery for some tasks will take longer than others. Those tasks that are demanding but you have more experience with, you...

Erscheint lt. Verlag 27.1.2019
Sprache englisch
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft
Sachbuch/Ratgeber Gesundheit / Leben / Psychologie Lebenshilfe / Lebensführung
Geisteswissenschaften Psychologie Allgemeine Psychologie
Geisteswissenschaften Psychologie Biopsychologie / Neurowissenschaften
Geisteswissenschaften Psychologie Verhaltenstherapie
Sozialwissenschaften Pädagogik
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte Leadership • Neuroleadership • Neuroplasticity • Neuroscience • neuroscience for coaches • Self-Help • well-being
ISBN-10 952-94-1228-2 / 9529412282
ISBN-13 978-952-94-1228-0 / 9789529412280
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