Middle Schoolers, Meet Media Literacy (eBook)

How Teachers Can Bring Economics, Media, and Marketing to Life

David W. Loveland, Jim Wasserman (Autoren)

eBook Download: EPUB

2019
204 Seiten
Rowman & Littlefield Publishers (Verlag)
978-1-4758-4219-7 (ISBN)

Infos

In a world of media saturation, children today are not future consumers of information and goods, but targeted participants involved in a game in which they don't know the rules or even that they are playing, yet one that will affect them throughout their lives. This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered. Teachers can use the lessons to help students build a toolbox of analytical skills that they can carry with them and develop further throughout the rest of their lives to distinguish information from persuasion, from what people tell them they should believe to what the students, through critical thinking, decide is worthy of their belief.

Autor

A former business litigation attorney, Jim Wasserman has spent the last 25 years teaching media literacy, economics, government and history. He currently resides in Granada, Spain with his wife and entourage of sycophantic cats.Dave Loveland’s liberal arts education of studying ancient language, culture, religion, and literature have been instrumental in understanding the effects of media literacy through time. A career educator living in Dallas, Texas, Dave teaches 8th grade Humanities with an emphasis on American history and language arts.

Inhalt

AcknowledgementsChapter 1: Marketing & Media: The Twin pillars of American SocietyChapter 2: Introduction to Basic Neoclassical Economics (The Objective Study of Choice)Chapter 3: Behavioral Economics (How we are “Nudged” while Making our Choices)Chapter 4: Coolness: The Super NudgeChapter 5: Seeking Media Lit’s Holy GRAIL (Consumer Demographics)Chapter 6: An Age-old Question (Media Lit and children)Chapter 7: Tween Centrics (media lit, tweens, and young teens)Chapter 8: Media Literacy, Relativity, and Persuasion Chapter 9: Telling the TruthGlossaryBibliographyAbout the Authors

Produkt-Details

• Reihe/Serie: Media, Marketing, & Me
• Zusatzinfo: 21 Illustrations including: - 5 Black & White Illustrations; - 5 Halftones, Black & White including Black & White Photographs; - 10 Tables; - 1 Text Boxes.
• Sprache: englisch
• Themenwelt: Schulbuch / Wörterbuch ► Unterrichtsvorbereitung
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• Schlagworte: Behavioral Economics • Economics • eighth grade • Holy Grail • Lesson Plans • lessons • Marketing • Media Literacy • middle school • Neoclassical Economics • Persuasion • professional development • seventh grade • sixth grade • study of choice • Tweens • Young Teens
• ISBN-10: 1-4758-4219-8 / 1475842198
• ISBN-13: 978-1-4758-4219-7 / 9781475842197