Inter-Organizational Culture (eBook)

Linking Relationship Marketing with Organizational Behavior

Fabiano Larentis, Claudia Simone Antonello, Luiz Antonio Slongo (Autoren)

eBook Download: PDF

2018
105 Seiten
Springer International Publishing (Verlag)
978-3-030-00392-0 (ISBN)

Infos

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and values of people from different companies interact. It proposes that inter-organizational culture can be seen as a culture of intersection, because of the association of cultural perspectives between suppliers and intermediaries.   The more the parties are motivated to maintain the relationship,  the more willing they are to invest in that relationship, which minimizes the risk of dissolution, promotes interaction, and contributes to cultural changes.

The authors consider organizational culture through a three-perspective framework involving integration, differentiation, and fragmentation, at the intersection of which inter-organizational culture develops. This book will provide scholars with a better understanding of the connection between relationship marketing and organizational behavior, through the emergence of a specific culture.

Fabiano Larentis, is a Doctor in Management and a Business School Professor at Universidade de Caxias do Sul, Brazil. His research focuses on learning in organizations and relationship marketing.

Claudia Simone Antonello is a Doctor in Management  and a Professor at School of Administration,  Universidade Federal do Rio Grande do Sul, Brazil. Her research focuses on learning in organizations.

Luiz Antonio Slongo  is a Doctor in Management  and  a Professor at School of Administration, Universidade Federal do Rio Grande do Sul, Brazil. His research focuses on services marketing and relationship marketing.

Inhalt

Preface and Acknowledgements 5
Further Praise for Inter-Organizational Culture 7
Contents 8
List of Figures 10
Chapter 1 Introduction: Relationship Marketing and Organizational Culture—An Inter-organizational Perspective 11
Abstract 11
1.1 Relationship Marketing and Organizational Culture: Key Aspects and Findings 13
1.2 The Inter-organizational Perspective of Organizational Culture 17
References 20
Chapter 2 Inter-organizational Culture and the Cultural Perspectives 23
Abstract 23
2.1 Perspectives of Integration and Differentiation of Suppliers and Customers 28
2.2 Perspective of Fragmentation Inside Supplier and Customer 30
2.3 Perspective of Fragmentation Originating Inter-organizational Culture 31
References 35
Chapter 3 Development of Inter-organizational Culture: The Elements 37
Abstract 37
3.1 Initial Elements 40
3.2 Intermediate Elements 44
3.3 Resultant Elements 47
3.4 Weakening Elements 51
3.5 Context Related to Inter-organizational Culture 52
References 54
Chapter 4 Promoting an Inter-organizational Culture 57
Abstract 57
4.1 Role of Structure, Resources and Processes 59
4.2 Role of Leadership and Boundary Spanners 80
4.3 The Importance of Learning and Trust 92
4.4 The Dark Side of Inter-organizational Culture 98
References 101
Chapter 5 Conclusion 107
Abstract 107
References 110
Index 112

Produkt-Details

• Erscheint lt. Verlag: 13.12.2018
• Zusatzinfo: XI, 105 p. 4 illus.
• Verlagsort: Cham
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Boundary Spanners • cultural perspectives • Differentiation • Fragmentation • intergration • Inter-organizational Learning • inter-organizational relationships • Organizational Culture • Relationship Marketing • Trust
• ISBN-10: 3-030-00392-2 / 3030003922
• ISBN-13: 978-3-030-00392-0 / 9783030003920