Interpretations of Luxury

Exploring the Consumer Perspective

Linda Lisa Maria Turunen (Autor)

Buch | Softcover

XIII, 191 Seiten

2018 | Softcover reprint of the original 1st ed. 2018
Springer International Publishing (Verlag)
978-3-319-86948-3 (ISBN)

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Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

Linda Lisa Maria Turunen is a postdoctoral researcher in the Faculty of Business Studies at the University of Vaasa, Finland. She has consultancy experience and a strong passion for exploration and research in the fields of luxury brands and perceived luxuriousness, secondhand luxury markets and upcycling. Linda has actively participated in numerous academic discussions at conferences and through various published articles.

Part I. Fundamentals of Luxury- 1. Introduction.- 2. Concept of Luxury through the Lens of History.- 3. Evolution of Global Luxury Brands.- 4. Luxury Consumption and Consumption of Luxury Goods.- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness.- 6. Extended Product: Value in Use and Consumption.- 7. Perceived Authenticity.- 8. Perceived Uniqueness.- 9. Context Specificity of Luxuriousness.- 10. Conclusion: Reflections of Luxury.

Erscheinungsdatum	09.11.2018
Reihe/Serie	Palgrave Advances in Luxury
Zusatzinfo	XIII, 191 p. 5 illus., 1 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	148 x 210 mm
Gewicht	2753 g
Themenwelt	Technik
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	authenticity • Branding • brands • buying • Globalization • Marketing • Product
ISBN-10	3-319-86948-5 / 3319869485
ISBN-13	978-3-319-86948-3 / 9783319869483
Zustand	Neuware