Business in Context

An Introduction to Business and its Environment

David Needle, Jane Burns (Autoren)

Buch | Softcover

656 Seiten

2019 | 7th edition
Cengage Learning EMEA (Verlag)
978-1-4737-5839-1 (ISBN)

Infos

Now in its seventh edition, Business in Context introduces students to all the aspects of modern business and its changing environment. This classic text has been fully updated and is essential reading for all introductory business courses, particularly business environment modules. The seventh edition combines the hallmark qualities of David Needle’s style whilst new co-author Jane Burns brings over 20 years of industry experience.

Autor

David Needle was a Senior Teaching Fellow, Associate Lecturer and Consultant at King’s College, University of London, UK. He is a graduate of the University of Liverpool and the London School of Economics and has previously taught at Queen Mary, University of London and University of East London, UK. Jane Burns was Principal Teaching Fellow at University College London, UK. She is a graduate of the UCL Institute of Education (IOE) and the University of Reading and has previously taught at Kingston University London, UK. Prior to entering academia, she had a long career in the IT industry.

Inhalt

1. The Concept of Business in Context
Part I: The Environmental Context
2. Globalization
3. The Environment and Business: The Economy and the State
4. The Environment and Business: Technology and Labour
5. Cultural and Institutional Frameworks
Part II: Organisational and Strategic Contexts
6. Organizational Aspects of Business
7. Management and Leadership
8. Strategy
9. Business Ethics and Corporate Social Responsibility
Part III: The Activities Context
10. Innovation
11. Operations
12. Marketing
13. Human Resource Management
14. Finance and Accounting

Produkt-Details

• Erscheinungsdatum: 05.03.2019
• Verlagsort: London
• Sprache: englisch
• Maße: 187 x 246 mm
• Gewicht: 1000 g
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• ISBN-10: 1-4737-5839-4 / 1473758394
• ISBN-13: 978-1-4737-5839-1 / 9781473758391
• Zustand: Neuware