Middle Schoolers, Meet Media Literacy

How Teachers Can Bring Economics, Media, and Marketing to Life

Jim Wasserman, David W. Loveland (Autoren)

Buch | Softcover

204 Seiten

2019
Rowman & Littlefield (Verlag)
978-1-4758-4218-0 (ISBN)

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In a world of media saturation, children today are not future consumers of information and goods, but targeted participants involved in a game in which they don’t know the rules or even that they are playing, yet one that will affect them throughout their lives. This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered. Teachers can use the lessons to help students build a toolbox of analytical skills that they can carry with them and develop further throughout the rest of their lives to distinguish information from persuasion, from what people tell them they should believe to what the students, through critical thinking, decide is worthy of their belief.

A former business litigation attorney, Jim Wasserman has spent the last 25 years teaching media literacy, economics, government and history. He currently resides in Granada, Spain with his wife and entourage of sycophantic cats. Dave Loveland’s liberal arts education of studying ancient language, culture, religion, and literature have been instrumental in understanding the effects of media literacy through time. A career educator living in Dallas, Texas, Dave teaches 8th grade Humanities with an emphasis on American history and language arts.

Acknowledgements

Chapter 1: Marketing & Media: The Twin pillars of American Society

Chapter 2: Introduction to Basic Neoclassical Economics (The Objective Study of Choice)

Chapter 3: Behavioral Economics (How we are “Nudged” while Making our Choices)

Chapter 4: Coolness: The Super Nudge

Chapter 5: Seeking Media Lit’s Holy GRAIL (Consumer Demographics)

Chapter 6: An Age-old Question (Media Lit and children)

Chapter 7: Tween Centrics (media lit, tweens, and young teens)

Chapter 8: Media Literacy, Relativity, and Persuasion

Chapter 9: Telling the Truth

Glossary

Bibliography

About the Authors

Erscheinungsdatum	09.03.2019
Reihe/Serie	Media, Marketing, & Me
Zusatzinfo	5 b/w illustrations; 5 b/w photos; 10 tables; 1 textbox
Sprache	englisch
Maße	150 x 222 mm
Gewicht	318 g
Themenwelt	Sozialwissenschaften ► Pädagogik
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-4758-4218-X / 147584218X
ISBN-13	978-1-4758-4218-0 / 9781475842180
Zustand	Neuware