Future-driven Library Marketing
Vision, Partnerships, Strategies
1998
ALA Editions (Verlag)
978-0-8389-0735-1 (ISBN)
ALA Editions (Verlag)
978-0-8389-0735-1 (ISBN)
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This text combines library marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.
This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of ""Customer Service Excellence: A Concise Guide for Librarians"" (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds. The success of a library depends on the choices librarians make when selecting and promoting information products and services; determining distribution channels for service delivery; and choosing marketing strategies that reach library customers. ""Future-Driven Library Marketing"" helps to make the right choices, combining marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.
This text offers a practical programme to position and market the library as the choice information provider to all of its customers. Author of ""Customer Service Excellence: A Concise Guide for Librarians"" (1996), Darlene Weingand suggests that the best strategies to market the library are future-driven - ones that position the library and its products and services for success, no matter what the future holds. The success of a library depends on the choices librarians make when selecting and promoting information products and services; determining distribution channels for service delivery; and choosing marketing strategies that reach library customers. ""Future-Driven Library Marketing"" helps to make the right choices, combining marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.
| Erscheint lt. Verlag | 31.7.1998 |
|---|---|
| Zusatzinfo | bibliography |
| Verlagsort | Chicago, IL |
| Sprache | englisch |
| Maße | 153 x 228 mm |
| Gewicht | 300 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-8389-0735-0 / 0838907350 |
| ISBN-13 | 978-0-8389-0735-1 / 9780838907351 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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