Marketing
2002
|
International student edition
McGraw Hill Higher Education
978-0-07-119650-5 (ISBN)
McGraw Hill Higher Education
978-0-07-119650-5 (ISBN)
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A comprehensive textbook on marketing. It covers e-commerce and technology, including dynamic pricing, viral marketing, permission marketing, personalization, multi-channel retailing, and more. This edition has an enhanced emphasis on customer value, and the role of brands.
This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Gewicht | 1640 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-07-119650-1 / 0071196501 |
| ISBN-13 | 978-0-07-119650-5 / 9780071196505 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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