ABC's of Relationship Selling
2002
|
International student edition
McGraw Hill Higher Education
978-0-07-119516-4 (ISBN)
McGraw Hill Higher Education
978-0-07-119516-4 (ISBN)
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A manual on relationship selling, featuring practical tips and business examples from the author's experience in sales with Colgate and other companies. Exercises and role plays are included, as is a CD-ROM containing ACT! Express, a tool based on the ACT! contact management system.
This affordable, brief paperback is filled with practical tips and business examples gleaned from the years of experience that the author, a sales person turned teacher, has gained in sales with Colgate, Up-john, and Ayerst and from his sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. With its wealth of exercises and role plays, the book is perfect for a selling course in which professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in marketing programs that offer a sales management course, but do not offer a separate selling course.
This affordable, brief paperback is filled with practical tips and business examples gleaned from the years of experience that the author, a sales person turned teacher, has gained in sales with Colgate, Up-john, and Ayerst and from his sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. With its wealth of exercises and role plays, the book is perfect for a selling course in which professors spend considerable time utilizing other resources and projects. The text also makes a nice companion to a sales management text in marketing programs that offer a sales management course, but do not offer a separate selling course.
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Gewicht | 840 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-07-119516-5 / 0071195165 |
| ISBN-13 | 978-0-07-119516-4 / 9780071195164 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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