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Managing Diversity, Innovation, and Infrastructure in Digital Business

Media-Kombination

287 Seiten

2018
Business Science Reference
9781522571643 (ISBN)

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In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Dr. Nilanjan Ray is from Kolkata, India. He has obtained his PhD(Mkt); M.Com (Mkt); MBA (Mkt), STC FMRM (IIT-Kgp). He has 8 years teaching experience in BBA, MBA, BCom and 6 years Research experience and guided around 56 Post Graduate students’ project. Dr. Ray has contributed over 57 research papers in reputed National and International Referred, Peer Reviewed Journals, Proceedings and 6 Edited Research Hand Books from Springer , IGI-Global USA and Apple Academic Publisher CRC Press A Taylor & Francis Group, USA . He has also associated himself as a reviewer of Tourism Management Elsevier, Journal of Service Marketing Emerald Group Publishing Limited, Journal of Business and Economics, Research Journal of Business and Management Accounting and as an Editorial Board Member of several referred Journals. He has also chaired in a technical session at IJAS Conference 2012, at Harvard University, Boston, USA. Dr. Ray is a life-member of the International Business Studies Academia, Fellow Member of Institute of Research Engineers and Doctors Universal Association of Arts and Management Professionals (UAAMP) New York, USA.

Erscheint lt. Verlag	24.8.2018
Sprache	englisch
Maße	178 x 254 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-13	9781522571643 / 9781522571643
Zustand	Neuware