The Marketer's Playbook (eBook)

The CMO's Guide to Modern Marketing

Tony Quin (Autor)

eBook Download: EPUB

2018
220 Seiten
IQ Agency (Verlag)
978-0-9998585-1-6 (ISBN)

Infos

The Marketers Playbook: The CMOs Guide to Modern MarketingThe Marketers Playbook is an invaluable step-by-step guide for how to construct a complete modern marketing system.Marketing pro Tony Quin cuts through the confusion and complexity of today's marketing landscape and reveal what's important and what's not. In easy to follow steps the authors explain how companies can create a modern marketing system designed for todays digitally savvy consumers. In seven layers ';The Marketer's Playbook' builds a modern marketing system from the ground up. Think Before You Act develop the strategic plan that shows you what to do. The Engine for Growth ensure you have healthy brand ready to go to market. Hello World connect with consumers for the first time. Courting Success cultivate prospects until they are ready to become buyers. Closing the Deal convert prospects into customers. Winning the Marathon keep customers and turn them into advocates. Firing on All Cylinders how to build and operate the system. Subjects covered include: The 10 steps to a great marketing strategy. Turning your plan into an execution Playbook and Roadmap. The marketing technology you really need and how to get your company behind it. When to use media, from print to digital, and how to get the mix right. Mastering the challenges of making world-class content. Growing customer Lifetime Value. Digital marketing strategy. Mobile marketing and ecommerce. Integrating marketing and sales How to win against larger competitors.';The Marketer's Playbook' lays out what to do and when to do it. From what goes into a marketing plan to how to nurture leads. It shows what processes, people, technology and consumer insights are needed at each step. It examines how to shift a company culture from product-oriented to consumer-oriented, how to get employee support, how to use marketing agencies, and how to get your budget approved.For any executive focused on financial services marketing, consumer goods marketing, CMO digital marketing or best marketing practices, this timely book is your playbook.

Inhalt

Introduction: Connecting the Dots



What’s changed, how it will affect you, and what you can do about it

Chapter 1: Think Before You Act



Develop the strategic plan that shows you what to do

Chapter 2: The Engine for Growth



Ensure you have a healthy brand ready to go to market

Chapter 3: Hello World



Connect with consumers for the first time

Chapter 4: Courting Success



Cultivate prospects until they are ready to become buyers

Chapter 5: Closing the Deal



Convert prospects into customers

Chapter 6: Winning the Marathon



Keep customers and turn them into advocates

Chapter 7: Firing on All Cylinders



How to build and operate the system

Produkt-Details

• Erscheint lt. Verlag: 21.5.2018
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Best Marketing Practices • CMO Digital Marketing • consumer goods marketing • Digital marketing strategy • Financial services marketing • Marketing strategy
• ISBN-10: 0-9998585-1-3 / 0999858513
• ISBN-13: 978-0-9998585-1-6 / 9780999858516