The Handbook of Communication Engagement (eBook)

Kim A. Johnston, Maureen Taylor (Herausgeber)

eBook Download: PDF

2018
John Wiley & Sons (Verlag)
978-1-119-16751-8 (ISBN)

Infos

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Autor

Kim A. Johnston, PhD, is a senior lecturer at QUT Business School and leads the stakeholder engagement research group. She consults widely with private and public organizations and undertakes research in community engagement, social change and social impact. Maureen Taylor, PhD, is Professor and Director of the School of Advertising and Public Relations at the University of Tennessee. Taylor's research has focused on nation building and civil society, dialogue, engagement and new technologies.

Produkt-Details

• Erscheint lt. Verlag: 27.4.2018
• Reihe/Serie: Handbooks in Communication and Media
• Reihe/Serie: Handbooks in Communication and Media
• Reihe/Serie: Handbooks in Communication and Media
• Sprache: englisch
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung
• Themenwelt: Sozialwissenschaften ► Soziologie
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Schlagworte: Communication & Media Studies • Communication Research Methods • Conceptualizing strategic engagement A stakeholder perspective • Corporate social responsibility and engagement commitment, mapping of responsibilities, and closing the loop • Coworkership and engaged communicators A critical reflection on employee engagement • dialogic engagement • Engaged organizations • Engagement as communication • Engagement in conflict research and practice • Episodic and relational community engagement: implications for social impact and social license • How fully functioning is communication engagement if society does not benefit • Kommunikation i. d. Politik • Kommunikation u. Medienforschung • Methoden der Kommunikationswissenschaft • Modeling antecedents of user engagement • Öffentlichkeitsarbeit u. Werbung • Philosophy and ethics of engagement • political communication • Public Relations & Advertising • Public relations in an engaged society • Testing a model of shareholder engagement the role of CSR • The cultural ecology of engagement • The missing half of communication and engagement listening • Theoretical foundations and guiding philosophies of engagement • Towards a theory of social engagement
• ISBN-10: 1-119-16751-5 / 1119167515
• ISBN-13: 978-1-119-16751-8 / 9781119167518