Public Sector Communication (eBook)

Closing Gaps Between Citizens and Public Organizations

María José Canel, Vilma Luoma-aho (Autoren)

eBook Download: EPUB

2018
John Wiley & Sons (Verlag)
978-1-119-13562-3 (ISBN)

Infos

A comprehensive guide to future-proofing public sector communication and increasing citizen satisfaction How to communicate with the citizens of the future? Why does public sector communication often fail? Public Sector Communication combines practical examples from around the world with the latest theoretical insights to show how communication can help bridge gaps that exist between public sector organizations and the individual citizens they serve. The authors two experts in the field with experience from the public sector explain how public entities, be they cities, governments, foundations, agencies, authorities, municipalities, regulators, military, or government monopolies and state owned businesses can build their intangible assets to future-proof themselves in a volatile environment. The book examines how the recent digitalization has increased citizen expectations and why one-way communication leaves public sector organizations fragile. To explain how to make public sector communication antifragile, the authors map contributions from a wide variety of fields combined with illustrative examples from around the world. The authors propose a research-based framework of different intangible assets that can directly improve communication in the public sector. This important resource: Helps explain the sector-specific conditions and why communication is often challenging in the public sector Summarizes all relevant literature on the topic across disciplines and includes the most popular management ideals of the recent decades Explores how public sector organizations can increase citizen satisfaction with effective communication Presents new approaches to both the study and practice of communication in the public sector Provides international examples of successful public sector communication Offers realistic guides to building intangible assets in practice Written for advanced undergraduate and graduate students, as well as public managers and leaders, Public Sector Communication offers an illustrative, research-based guide to improving communication and engaging citizens of today and the future.

Produkt-Details

• Erscheint lt. Verlag: 26.4.2018
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
• Themenwelt: Sozialwissenschaften ► Soziologie
• Themenwelt: Wirtschaft
• Schlagworte: Angewandte Kommunikation • Antifragile Communication • Applied Communication • bureaucracy versus post bureaucracy • Business & Management • changes in public sector communication • citizen communication practices • citizen demands and public sector communications • citizen diversity and public sector communications • citizen engagement • citizen satisfaction • Citizen trust • Communication & Media Studies • controlled versus real time and public sector communication • development of public sector communication • gap between citizens and public organizations • Guide to public sector communication • Intangible Assets • intangible capital • international perspective of public sector communication • knowledge for practice and public sector communication • Kommunikation i. d. Politik • Kommunikation u. Medienforschung • nature of public sector management • obligations versus rights and public sector communications • Organizational Culture • perception versus performance and public sector communication • political communication • practice for knowledge and public communication • process versus answers and public sector communication • Public sector legitimacy • Public sector Reputation • public versus private communication • resource to public sector communication • Social capital • Strategic Management • Strategisches Management • understanding public sector communication • Wirtschaft u. Management
• ISBN-10: 1-119-13562-1 / 1119135621
• ISBN-13: 978-1-119-13562-3 / 9781119135623