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Scenario Thinking - R. Bradley MacKay, Peter McKiernan

Scenario Thinking

A Historical Evolution of Strategic Foresight
Buch | Softcover
92 Seiten
2018
Cambridge University Press (Verlag)
978-1-108-46900-5 (ISBN)
CHF 31,40 inkl. MwSt
Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.
This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking from scenario planning, it is elevated as the essential ingredient in managerial foresight projects. The historical theme continues, focussing on the evolution of modern scenario planning, by way of the French and Anglo-American schools of thought, using the intuitive logics methodology. Archival research has discovered early contributions in the UK around the development and use of scenario thinking in public policy, which has been overlooked in many received histories. Finally, the usefulness of scenario thinking for strategic management is challenged here and the argument that it is a heuristic device for overcoming cognitive biases and making better strategic decisions is refined.
Erscheinungsdatum
Reihe/Serie Elements in Business Strategy
Zusatzinfo Worked examples or Exercises; 2 Tables, black and white; 1 Line drawings, black and white
Verlagsort Cambridge
Sprache englisch
Maße 153 x 230 mm
Gewicht 160 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-108-46900-0 / 1108469000
ISBN-13 978-1-108-46900-5 / 9781108469005
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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