Growth Dynamics in New Markets (eBook)

Improving Decision Making through Model-Based Management

Martin F. G. Schaffernicht, Stefan N. Groesser (Autoren)

eBook Download: PDF

2018
John Wiley & Sons (Verlag)
978-1-119-11822-0 (ISBN)

Infos

An innovative simulation-based approach for strategic decision making when launching new products

Growth Dynamics in New Markets contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market. Written by experts in the field, the text and companion website include a compelling simulation game and a variety of simulation models. Using the simulation game and computer models, readers are challenged to design and put in place a strategy about product introduction and competitive behavior. The simulation models build on each other to help to arrive at a comprehensive understanding of product uptake as well as market development and competitive dynamics. The authors present different approaches for enhancing the models and offer guidance for applying them to real-world problems.

This groundbreaking text clearly shows how to develop maps of dynamic systems, formulate candidate policies and evaluate them based on the simulations. It also reveals how to use computer simulations to understand what decisions could and should be made, when to make them and how intensive they should be. The authors present an interactive approach that:

• Contains an innovative combination of a case study, simulation game and simulation models for developing the skills to introduce a product to the marketplace
• Offers targeted questions that help to enhance the understanding of the material presented
• Presents detailed answers and solutions to a number or real-world business challenges
• Features video tutorials that explain how the simulation experiments are implemented and interpreted
• Aids in the development an action-oriented, pragmatic understanding of the underlying forces in business

Designed for students of business administration, management, industrial engineering, informatics, engineering, and public policy, Growth Dynamics in New Markets offers an innovative approach that combines the practice of dynamic reasoning and the use of simulation to design and test possible policies. 

Martin FG. Schaffernicht, Facultad de Economía y Negocios, Universidad de Talca, Chile.

Stefan N. Groesser, School of Engineering, Bern University of Applied Sciences and Institute of Management, University of St. Gallen, Switzerland.

Produkt-Details

• Erscheint lt. Verlag: 16.4.2018
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Balancing Feedback and Goal-seeking Behavior • Betriebswirtschaft • Betriebswirtschaft u. Operationsforschung • Business & Management • Capturing Customer Dynamics Driven by Diffusion • Causal Diagrams Reveal the Causal Structure • Decision Sciences • Diffusion - A Regular Dynamic in Social Systems • Diffusion Is Based on a Network of Variables and Causal Relationships • Effects of a Limited Product Life Cycle Duration • Entscheidungsfindung • <p>Introducing a Durable Product in a New Market • Management Science/Operational Research • Qualität, Produktivität u. Zuverlässigkeit • Quality, Productivity & Reliability • Reinforcing Feedback and Exponential Growth • Statistics • Statistik • Structure and Dynamics of New Product Diffusion • The Concept of Life Cycle Duration and Its Effects on Customer Dynamics • The Effect of advertising spending • The Effect of Fixed advertising spending</p> • Theorie der Entscheidungsfindung • Tracking Accumulated Purchases and Accumulated Customer • Turning the Attention of Potential Customers to a Product • When the Two Feedback Loops Are Interconnected • Wirtschaft u. Management
• ISBN-10: 1-119-11822-0 / 1119118220
• ISBN-13: 978-1-119-11822-0 / 9781119118220