IBM Way (eBook)

Insights into the World's Most Successful Marketing Organization

Buck Rodgers, Robert L. Shook (Autoren)

eBook Download: EPUB

2024
256 Seiten
Harpercollins (Verlag)
978-0-06-203233-1 (ISBN)

Infos

An "e;inside look at a major player in the saga of American enterprise"e; and its legendarily successful corporate culture (Publishers Weekly). IBM is one of the greatest sales and marketing organizations ever assembled. Established over a century ago, it now employs more than a quarter million people and generates $60 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. In this book, Buck Rodgers, a retired executive who personified "e;the IBM way,"e; describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an expose, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.

Produkt-Details

• Erscheint lt. Verlag: 21.5.2024
• Vorwort: Thomas J. Peters
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• ISBN-10: 0-06-203233-X / 006203233X
• ISBN-13: 978-0-06-203233-1 / 9780062032331