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Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Anil Kumar, Manoj Kumar Dash (Herausgeber)

Media-Kombination

368 Seiten

2015
Business Science Reference
978-1-5225-5553-7 (ISBN)

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The decision-making process has become a challenge in modern organizations due to increased access to information and large data sets. When considering single-criteria problems, the decision making process is extremely intuitive. On the other hand, multi-criteria decision making, which involves several factors, requires further consideration and more sophisticated methods. Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. Presenting timely research and case studies on practical implementation of such theories in the digital marketplace, this publication is designed for use by business professionals, executives, graduate-level students, and researchers. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.

Anil Kumar holds an MSc (Mathematics) and MBA in Marketing Science. He has consistently a brilliant academic career. He holds an MSc (Mathematics), and MBA (Marketing) with two years of teaching experience. He had published more than 10 research papers in various journals of International and National repute. His area of interest are Multi-Criteria Decision, Making (MCDM), Fuzzy Optimization, Econometrics Modelling in Marketing, Application of Soft Computing in Marketing. Manoj Kumar Dash is currently an Assistant Professor in the Department of Management Science at ABV-Indian Institute of Information Technology & Management, Gwalior (M.P), India. He earned his M.A., M.Phil., Ph.D. and M.B.A. in Marketing from Berhampur University, Berhampur (Orissa). He published more than 53 research papers in various journals of International and National repute. He is the author of three books and edited five books. He was involved as Chair Member in conducted International Conference of Arts and Science held at Harvard University, Boston (USA). His areas of research are: Marketing Science, Consumer Behavior, Behaviour Economic, Decision Making Modelling, Fuzzy Multi-criteria Optimization, and Marketing Research. 3Deepesh Kumar Singh is pursuing 5 year Integrated Post Graduate Program at Indian Institute of Information Technology & Management, Gwalior. His areas of research are Mulch-Criteria Decision Modelling, Customer Behaviour, Business Statistics and Online Marketing.

Erscheint lt. Verlag	27.10.2015
Sprache	englisch
Maße	216 x 279 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-5225-5553-6 / 1522555536
ISBN-13	978-1-5225-5553-7 / 9781522555537
Zustand	Neuware