Für diesen Artikel ist leider kein Bild verfügbar.

Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

Sumangla Rathore, Avinash Panwar (Herausgeber)

Media-Kombination

339 Seiten

2015
Business Science Reference
978-1-5225-4806-5 (ISBN)

Artikel merken

With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.

Sumangla Rathore is currently working as Assistant Professor in School of Management at Sir Padampat Singhania University, Udaipur, Rajasthan, India. She holds a PhD in e-commerce domain and a Post graduate degree in Computer Applications. Dr. Rathore has been an active participant in crosscultural international experiences involving students and academic exchange. She has several national and international publications to her credit in the field of e-commerce and Information Technology. Her research interests are in the field of e-commerce, Social media, electronic Word of Mouth, online buying behavior, technology adoption and usability evaluation. Avinash Panwar holds a PhD in e-commerce domain and a Master’s degree in Computer Science and Applications. His interest areas in teaching and research include System Designing, application of IT for improvement of processes and public services, Social Network Analysis and electronic Word of Mouth. He has an experience of more than 14years in various administrative and academic positions. Dr. Panwar has had international exposure through his visit to University of Nebraska, USA as a faculty representative for a 15 day exchange programme which included 40 students from five different countries. He is also strongly associated with academic fraternity by means of guest lectures, collaborative research, conferences, meetings and other academic initiatives. He hasseveral national and international publications to his credit.

Erscheint lt. Verlag	28.8.2015
Sprache	englisch
Maße	216 x 279 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-5225-4806-8 / 1522548068
ISBN-13	978-1-5225-4806-5 / 9781522548065
Zustand	Neuware