The Digital Marketing Handbook (eBook)

A Step-By-Step Guide to Creating Websites That Sell

Robert W. Bly (Autor)

eBook Download: EPUB

2018
324 Seiten
Entrepreneur Press (Verlag)
9781613083819 (ISBN)

Infos

What's Your Website's ROI?Written to help marketers from the Fortune 1000 to small business owners and solopreneurs turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:Integrate a digital marketing plan with traditional marketing outreach effortsMaximize open rates, click-through rates, conversions, and salesAvoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email listMaster Google AdWords, Facebook Advertising, and other traffic-generating tacticsDrive quality leads to your online and offline storefrontsProduce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platformsDesign hub sites, landing pages, and "e;squeeze pages"e; guaranteed to bring in leadsPlus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

Inhalt

Introduction

Chapter 1: Choosing Your Online Business Model

Chapter 2: The P = S – E Formula for Maximizing Website ROI

Chapter 3: Marketing Funnels for Consumer Products

Chapter 4: Marketing Funnels for Business-to-Business

Chapter 5: Marketing Funnels for Service Firms

Chapter 6: Driving Traffic to Your Website with Online Marketing

Chapter 7: Driving Traffic to Your Website with Offline Marketing

Chapter 8: Winning with Blogging and Social Media Marketing

Chapter 9: Building Your Opt-In List

Chapter 10: Hub Sites, Landing Pages (Microsites), and Squeeze Pages

Chapter 11: Publishing an Online Newsletter

Chapter 12: Making Sales with Email Marketing

Chapter 13: Auto-Responders and Upsells

Chapter 14: Joint Ventures, Affiliate Marketing, and Licensing

Chapter 15: Membership Sites

Appendix A: Recommended Vendors

Appendix B: Software and Services

Appendix C: Sample Infographic

About the Author

Produkt-Details

• Erscheint lt. Verlag: 17.4.2018
• Verlagsort: Irvine
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Advertising • Digital Marketing • entmktg • Internet Marketing • lead generating • Marketing • Online Marketing • ROI • Sales • Sales Funnel • SEO • Small Business • Web Marketing • Website
• ISBN-13: 9781613083819 / 9781613083819