Credibility and perception of green branding in destinations. A case study of Switzerland

Julia Weis (Autor)

Buch | Softcover

120 Seiten

2017 | 17001 A. 1. Auflage
GRIN Verlag
978-3-668-55579-2 (ISBN)

Infos

Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.

Produkt-Details

• Erscheinungsdatum: 06.12.2020
• Sprache: englisch
• Maße: 148 x 210 mm
• Gewicht: 184 g
• Themenwelt: Reisen ► Kartenzubehör / Sonstiges
• Themenwelt: Wirtschaft
• Schlagworte: awareness • credibility • Destination • Destinationbranding • Destination Branding • destinationmanagement • Destination Management • destination marketing • Destinationmarketing • Green Branding • GreenBranding • Green Marketing • GreenMarketing • Green tourism • GreenTourism • green trust • greentrust • Greenwashing • sustainability campaigns • sustainabilitycampaigns • Sustainable tourism • SustainableTourism • Switzerland
• ISBN-10: 3-668-55579-6 / 3668555796
• ISBN-13: 978-3-668-55579-2 / 9783668555792
• Zustand: Neuware