Ultimate Guide to Email Marketing for Business
Entrepreneur Press (Verlag)
978-1-59918-623-8 (ISBN)
Send Better Email. Build a Better Business.
With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers.
By focusing on building a strong foundation first, you'll learn how to develop a comprehensive email marketing program designed to evolve with your business. Then, Gunelius shows you how to convert subscribers into buying customers and vocal brand advocates with the techniques that marketing professionals use to build their businesses and increase their revenue using email. You'll learn how to:
Use free content to encourage people to subscribe to your email list
Develop conversion funnels that drive people to buy from you or sign up for your webinars
Save time and keep subscribers engaged with your brand with email automation
Boost conversions with list segmentation techniques designed to get the right message to the right people at the right time
Test your messages and analyze your performance using key metrics to improve your results
Win back customers with automation and personalization strategies designed to build a one-on-one relationship with your audience
Understand the laws and deliverability rules you must follow and tools to help you along the way
Susan Gunelius is President & CEO of KeySplash Creative, Inc. She provides branding and social media strategy consulting as well as copywriting, content marketing, and email marketing services to small and large clients around the world, including household brands like Citibank, Cox Communications, Intuit, Sylvan Learning, AT&T, HSBC, and more. Susan has written about marketing, branding, social media, email marketing, and more for Entrepreneur.com, Forbes.com, Intuit.com, and About.com (a New York Times company). Her marketing-related articles have appeared on websites such as MSNBC.com, Bloomberg. com BusinessWeek.com, FoxBusiness.com, WashingtonPost.com, TheStreet.com, SmartMoney.com, TodayShow.com, and many more. She resides in Clermont, FL.
Chapter 1: The Evolution of Email Marketing
Chapter 2: The Marketing Funnel
Chapter 3: Know the Laws and Deliverability Rules
Chapter 4: Choosing Your Tools
Chapter 5: Types of Campaign and Conversion Funnels
Chapter 6: Growing Your List
Chapter 7: Creating a Lead Magnet
Chapter 8: Developing a Campaign Conversion Funnel
Chapter 9: List Segmentation
Chapter 10: Writing an Email Message
Chapter 11: Autoresponder Messages
Chapter 12: Measuring Performance
Chapter 13: Handy Resources and Swipe Files
| Erscheinungsdatum | 14.06.2018 |
|---|---|
| Reihe/Serie | Ultimate Guide |
| Zusatzinfo | Illustrations |
| Verlagsort | Irvine |
| Sprache | englisch |
| Maße | 203 x 254 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-59918-623-3 / 1599186233 |
| ISBN-13 | 978-1-59918-623-8 / 9781599186238 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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