Business Dynamics in North America (eBook)
XVIII, 301 Seiten
Springer International Publishing (Verlag)
978-3-319-57606-0 (ISBN)
This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.
Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals.
Vladimir Zlatev is Associate Professor of Practice at Administrative Sciences Department of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal's special issue 'Applied Business Analytics-Opportunities and Challenges Ahead' (2015).
Dr. Rajagopal is Professor of Marketing at EGADE Business School, Mexico City and Adjunct Professor at Boston University, Boston, USA. He is the author of 50 books on marketing and rural development themes and over 400 research contributions in refereed journals. Vladimir Zlatev is Associate Professor of Practice at Administrative Sciences Department of Boston University, Boston, USA. He is a member of the editorial board of the International Journal of Business Competition and Growth and is guest editor of the journal’s special issue “Applied Business Analytics—Opportunities and Challenges Ahead” (2015).
About the AuthorsAcknowledgements PrefaceList of TablesSection I:Understanding North American Trade and Economy Scenario Chapter 1Overview: North American Trade and EconomyChapter 2Industrial Policy and Trade Competitiveness in North AmericaChapter 3Market Integration in NAFTA RegionChapter 4Structural Growth in Trade Section II: Operationalizing Business in Destination MarketsChapter 5Venture Collaborations and ManagementChapter 6Market Volatility and Risk FactorsChapter 7International Trade Policies and DevelopmentChapter 8Functional Strategies in Managing International TradeChapter 9. Opportunities in International Trade DevelopmentSection III: Rethinking Future StrategiesReferencesIndex
| Erscheint lt. Verlag | 8.8.2017 |
|---|---|
| Zusatzinfo | XVIII, 301 p. |
| Verlagsort | Cham |
| Sprache | englisch |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Schlagworte | Competitive advantage • Emerging Markets • Foreign Direct Investment • Free Trade • Globalization • Import-Export • International business • International Trade • Joint Ventures • Market Share • market volatilty • NAFTA • protectionism • Recession • Trade Policy • Venture Collaborations |
| ISBN-10 | 3-319-57606-2 / 3319576062 |
| ISBN-13 | 978-3-319-57606-0 / 9783319576060 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
PDF (Wasserzeichen)DRM: Digitales Wasserzeichen
Dieses eBook enthält ein digitales Wasserzeichen und ist damit für Sie personalisiert. Bei einer missbräuchlichen Weitergabe des eBooks an Dritte ist eine Rückverfolgung an die Quelle möglich.
Dateiformat: PDF (Portable Document Format)
Mit einem festen Seitenlayout eignet sich die PDF besonders für Fachbücher mit Spalten, Tabellen und Abbildungen. Eine PDF kann auf fast allen Geräten angezeigt werden, ist aber für kleine Displays (Smartphone, eReader) nur eingeschränkt geeignet.
Systemvoraussetzungen:
PC/Mac: Mit einem PC oder Mac können Sie dieses eBook lesen. Sie benötigen dafür einen PDF-Viewer - z.B. den Adobe Reader oder Adobe Digital Editions.
eReader: Dieses eBook kann mit (fast) allen eBook-Readern gelesen werden. Mit dem amazon-Kindle ist es aber nicht kompatibel.
Smartphone/Tablet: Egal ob Apple oder Android, dieses eBook können Sie lesen. Sie benötigen dafür einen PDF-Viewer - z.B. die kostenlose Adobe Digital Editions-App.
Buying eBooks from abroad
For tax law reasons we can sell eBooks just within Germany and Switzerland. Regrettably we cannot fulfill eBook-orders from other countries.
aus dem Bereich
