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SME Internationalization Strategies

Innovation to Conquer New Markets

Noémie Dominguez (Autor)

Buch | Hardcover

368 Seiten

2018
ISTE Ltd and John Wiley & Sons Inc (Verlag)
978-1-78630-153-6 (ISBN)

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Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.

Noémie DOMINGUEZ, MAGELLAN Research Centre, Lyon, France.

Part 1. Internationalization of SMB, choice of localization and bridgehead strategies : A review on Literature
Chapter 1. Internationalization strategies of SMB
Chapter 2. Localization strategies of SMB

Part 2. Research methodology and empirical study presentation
Chapter 3. Epistemology and research methodology
Chapter 4. Internationalization of the five SMB

Part 3. Deployment of bridgehead strategies : motivations, actions, difficulties
Chapter 5. the motivations for bridgehead strategies implementations
Chapter 6. Implementation of bridgehead strategies

Erscheinungsdatum	30.03.2018
Verlagsort	London
Sprache	englisch
Maße	163 x 239 mm
Gewicht	658 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-78630-153-9 / 1786301539
ISBN-13	978-1-78630-153-6 / 9781786301536
Zustand	Neuware