Influence (eBook)

How to Raise Your Profile, Manage Your Reputation and Get Noticed

Warren Cass (Autor)

eBook Download: PDF

2017
John Wiley & Sons (Verlag)
978-0-85708-716-4 (ISBN)

Infos

Stand out in a sea of 'average' and start achieving your goals

Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands - and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people - and how to leverage those relationships where it counts.

Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be.

• Master the art of communication and build rapport
• Raise your profile and manage your reputation
• Develop strategic relationships and grow your network
• Become the trusted go-to person in your field

If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.

Warren Cass (www.warrencass.com) is a speaker, author and entrepreneur. He is a man on a mission to help people connect, innovate & evolve. His speaking draws largely on his experience of running the leading business community, Business Scene who have supported thousands of entrepreneurs & business owners across the UK since 2006. His clients include - Bupa; Santander; Telegraph; O2; IBD; Regus & Elite Living. Warren is straight talking with a no nonsense style of speaking. He has run over 1000 networking events and has been speaking over the last 10 years on the subject of building influence. He is an entrepreneur with 25 years of running his own businesses; he has experienced huge success and has learnt valuable insights from any mistakes.. All of these lessons and stories are shared when he speaks... Always from the heart!

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Stand out in a sea of "e;average"e; and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. Master the art of communication and build rapport Raise your profile and manage your reputation Develop strategic relationships and grow your network Become the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.

Inhalt

Cover 1
Title Page 11
Copyright 12
Contents 13
Acknowledgements 15
Introduction 17
Why Read This Book? 19
So Why Me? 21
Making the Most of This Book 22
Chapter 1: What Is Influence? 27
Influence in a Changing World 34
The times, they are a changin’ 34
Setting Objectives for Influence 40
Ask yourself 40
Specific 41
Measurable 42
Agreed upon 42
Realistic 42
Time-based 42
The Principles of Influence 43
Chapter 2: P Is for People - Who do you know and, more importantly, who knows you? 45
Your Network 46
The Law of Reciprocity 50
Proactive connecting – becoming the hub 50
Becoming a Connector 52
Know your network 54
Credibility by Association 57
Being known by the company you keep 57
There is a BUT!!! 61
Identifying and Approaching Influencers 64
Rule One: Don’t ask for anything 65
Rule Two: Add value to them 66
Rule Three: Communicate on their level 66
Rule Four: Have social proof 67
Rule Five: Introductions increase odds 67
Rule Six: The magic of mentors 68
Rule Seven: Don’t bullshit 68
Getting noticed by influential people 69
The Power of Partnerships 69
Creating Advocacy 73
Advocacy earned will always be far more valuable than advocacy bought 73
Focus on your relationships 74
Go above and beyond 74
Enable your advocates 75
Measure and reward 76
Become a Student of People – Start with You 78
Chapter 3: I Is for Image 83
Dress to Impress 85
Colours That Influence 91
Reputation Matters 96
Your Image Online 101
Front page of Google or nothing 101
Controlling the narrative 103
The Importance of Social Proof 109
1. Expert social proof 110
2. Celebrity social proof 111
3. User social proof 112
4. ‘Wisdom of the crowds’ social proof 113
5. ‘Wisdom of your friends’ social proof 114
Chapter 4: C Is for Communication 117
Effective Communication Starts with Good Intuition 121
It’s Not What You Say It’s How You Say It 122
Show genuine interest 123
Listen well 124
Be social 125
Be mindful of your body language 126
Three quick things to avoid 132
Using our voices – voice tone 134
Actually, It’s Also What You Say . . . And What You Do! 136
Share your vision and develop accountability 138
Avoid criticising 140
Be interested and interesting 142
Story telling 143
Build people up 147
Express your values 150
Manners Maketh Man 154
Empathy and sincerity 158
The art of diplomacy 161
Words That Influence 169
Use the language of your audience 171
Use precise words 171
Use sensory words 172
Use positive words 172
What’s in a name? 174
It’s all about you 177
Imagine 178
Because 179
‘Now’, ‘quickly’, ‘immediately’, ‘fast’ and ‘instantly’: time-critical words 180
Please and thank you 181
‘In charge’, ‘ownership’, ‘risk free’, ‘guarantee’ and ‘no obligation’: control words 182
‘Free’ 183
‘New’ 184
‘Aware’, ‘realise’ and ‘experience’ 184
Chapter 5: K Is for Knowledge 187
Demonstrating Expertise 188
Let’s Start with Publishing 191
Blogging 192
Which platform? 197
Find your niche 198
Build your ability to drive traffic 198
Give value to your readers 199
What attracts readers in the first place? 200
Thought Leadership Websites 209
Write for a publication or magazine 210
Now the how 213
Write a book 218
Your publishing options 222
Influence by Public Speaking 228
Benefits of Speaking 229
Building Your Presentation 231
While delivering your talk 234
Finding Opportunities to Speak 235
Using PR to Grow Your Influence 239
Chapter 6: Y Is for You - The Qualities of Influencers 243
Effective Influencers Are Authentic 245
Effective Influencers Think About the Future 246
Effective Influencers Leverage Technology 247
Effective Influencers Are Courageous 247
Effective Influencers Are Great Communicators 248
Effective Influencers Have Integrity 249
Effective Influencers Show Humility 250
Effective Influencers Are Focused 250
Effective Influencers Are Prepared 251
Effective Influencers Are Confident 252
Effective Influencers Are Inspirational 253
Effective Influencers Are Passionate 253
Effective Influencers Are Resilient 254
Effective Influencers Are Connected 255
Effective Influencers Are Decisive 256
Effective Influencers Adapt 257
Effective Influencers Are Charismatic 257
Effective Influencers Are Generous 258
Effective Influencers Have Good Intuition 259
Effective Influencers Are Persistent 260
Effective Influencers Are Disciplined 261
Effective Influencers Are Accountable 261
Effective Influencers Are Visionaries 262
Effective Influencers Are Positive 263
Effective Influencers Are Great with Other People 264
Effective Influencers Are Open Minded 264
Effective Influencers Reciprocate 265
Effective Influencers Understand Everything in This Book 266
Index 267
EULA 273

Produkt-Details

• Erscheint lt. Verlag: 5.6.2017
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• Schlagworte: building influence • Business & Management • Business Self-Help • Business Success • Career enhancement • communication skills • Growing a Business • how to become influential • influence guide • influence handbook • Influence: How to raise your profile, manage your reputation and get noticed in a relationship economy • influence roadmap • learning persuasion • Networking • Personal development • professional development • professional influence • professional relationships • Ratgeber Wirtschaft • reputation building • Reputation Management • Self Improvement • Starting a career • strategic networking • Strategisches Management • succeeding socially • Unternehmer • Warren Cass • Wirtschaft /Ratgeber • Wirtschaft u. Management
• ISBN-10: 0-85708-716-9 / 0857087169
• ISBN-13: 978-0-85708-716-4 / 9780857087164