Introduction to Social Media Marketing
A Guide for Absolute Beginners
Seiten
2017
Apress (Verlag)
978-1-4842-2853-1 (ISBN)
Apress (Verlag)
978-1-4842-2853-1 (ISBN)
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn
Understand basic functions for most social media tools, including how to get up and running
See the benefits of social media tools and which one you should use for specific purposes
Calculatethe real ROI expected from using specific tools
Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
What You’ll Learn
Understand basic functions for most social media tools, including how to get up and running
See the benefits of social media tools and which one you should use for specific purposes
Calculatethe real ROI expected from using specific tools
Utilize social media monitoring and analytics
Who This Book Is For
Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.
Chapter 1: Introduction.- Chapter 2: Skillbox - Content.- Chapter 3: Facebook Pages.- Chapter 4: Facebook Ads.- Chapter 5: Twitter.- Chapter 6: LinkedIn.- Chapter 7: Hootsuite.- Chapter 8: Social Media Monitoring and Analytics.
| Erscheinungsdatum | 28.06.2017 |
|---|---|
| Zusatzinfo | 226 Illustrations, color; 16 Illustrations, black and white; XII, 152 p. 242 illus., 226 illus. in color. |
| Verlagsort | Berkley |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Datenbanken |
| Mathematik / Informatik ► Informatik ► Netzwerke | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Content creation • Digital Media • Facebook • Hootsuite • LinkedIn • Market Motive Certification • OMCP • ROI • ROI strategies • Skillbox • Social Analytics • Social Media • Social Media Tools • Social Reporting |
| ISBN-10 | 1-4842-2853-7 / 1484228537 |
| ISBN-13 | 978-1-4842-2853-1 / 9781484228531 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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