Introduction to Search Engine Marketing and AdWords
A Guide for Absolute Beginners
Seiten
2017
Apress (Verlag)
978-1-4842-2847-0 (ISBN)
Apress (Verlag)
978-1-4842-2847-0 (ISBN)
Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You’ll Learn
Take a behind-the-scenes tour of AdWords, including how to create an account
Create and launch a campaign as well as ads, including keyword tools
Monitor a campaign, including time frame, clicks and CTR, and reporting
Implement various campaign strategies, including support email and dealing with errors
Use Ad extensions as well as site links
Who This Book Is For
Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform—an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You’ll Learn
Take a behind-the-scenes tour of AdWords, including how to create an account
Create and launch a campaign as well as ads, including keyword tools
Monitor a campaign, including time frame, clicks and CTR, and reporting
Implement various campaign strategies, including support email and dealing with errors
Use Ad extensions as well as site links
Who This Book Is For
Those who need to get up to speed on search engine marketing tools and techniques for business or personal use. This book is also suitable as a student reference.
Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.
Chapter 1: Introduction.- Chapter 2: Quickstart.- Chapter 3: Launching a Campaign.- Chapter 4: Monitoring a Campaign.- Chapter 5: Keywords.- Chapter 6: Campaign Strategy.- Chapter 7: Ad Extensions.- Chapter 8: Getting Certified.
| Erscheinungsdatum | 27.06.2017 |
|---|---|
| Zusatzinfo | 200 Illustrations, color; 47 Illustrations, black and white; XIII, 131 p. 247 illus., 200 illus. in color. |
| Verlagsort | Berkley |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Datenbanken |
| Mathematik / Informatik ► Informatik ► Netzwerke | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Ad extensions • Adwords • Campaign performance • clicks • CTR • Google • Google AdWords • Google AdWords Certification • Google Analytics • Keywords • Marketing analytics • Performance analytics • Search volume • SEO |
| ISBN-10 | 1-4842-2847-2 / 1484228472 |
| ISBN-13 | 978-1-4842-2847-0 / 9781484228470 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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