Start a Successful Business

Expert Advice to Take Your Startup from Idea to Empire

Colleen Debaise (Autor)

Buch | Softcover

272 Seiten

2018
Amacom (Verlag)
978-0-8144-3918-0 (ISBN)

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Don’t start your business alone. Launch your dreams with the guidance of these titans of business!

With stories and advice from a fleet of trusted experts, this book is for anyone wishing to get their business off the ground and become the next wildly successful entrepreneur everyone is reading about.

For decades, makers, doers, and dreamers have turned to Inc. for help in getting their businesses off the ground. The insanely successful entrepreneurs behind organizations like Skullcandy, Spanx, Elon Musk, and Airbnb learned lessons at every stage, experienced unexpected setbacks, and in the end triumphed wildly. All along, Inc. was there capturing it all so that others could experience even greater successes than these titans of business.

From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages, including:

Establishing a brilliant business idea
Selecting the best structure and strategy for your startup
Getting the word out and building clientele
Preparing to go global

Learn how Elon Musk stays wildly productive. Discover how Sarah Blakely got the inspiration for Spanx. Read the stories of how a hashtag accelerated Airbnb’s success and how Warby Parker shook up the eyewear industry with its innovative, socially conscious business model. Start a Successful Business gathers these important lessons into a single path-charting guide.

COLLEEN DEBAISE is contributing editor at Inc., podcast host at The Story Exchange, founder of the Hampton Bee, and author of The Wall Street Journal Complete Small Business Guidebook. She has written for The New York Times, Entrepreneur, BusinessWeek, SmartMoney, and other national publications.

ACKNOWLEDGMENTS VII

INTRODUCTION IX

CHAPTER 1: COME UP WITH A BRILLIANT BUSINESS IDEA 1

CHAPTER 2: SELECT THE BEST STRATEGY AND STRUCTURE FOR YOUR STARTUP 43

CHAPTER 3: FIGURE OUT FUNDING 77

CHAPTER 4: GET THE WORD OUT--AND GET CUSTOMERS 107

CHAPTER 5: DIG DEEP TO DISCOVER CUSTOMERS' WANTS AND NEEDS 141

CHAPTER 6: BECOME AN EXCEPTIONAL LEADER 171

CHAPTER 7: PREPARE TO GO GLOBAL 211

CONCLUSION 237

INDEX 239

Erscheinungsdatum	03.02.2018
Sprache	englisch
Maße	150 x 229 mm
Gewicht	290 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-8144-3918-7 / 0814439187
ISBN-13	978-0-8144-3918-0 / 9780814439180
Zustand	Neuware