International Business Correspondence

Sinee Sankrusme (Autor)

Buch | Softcover

496 Seiten

2017
Anchor Academic Publishing (Verlag)
978-3-96067-130-5 (ISBN)

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International business correspondence is not simply writing or information exchange. It is something that you want others to know about you - to know about your business and the way you deal with business transactions. It is by the way you create your letter that your reader can identify whether you are friendly, rude, or you just simply want to do business. Your letter shows your attitude. This is one reason why it is important to consider your way of writing, write professionally and with courtesy. Success of business transactions is not only dependent on your ability to talk and communicate verbally, but also the way you communicate in letters. How important is learning the proper way of writing business letters? This book will help you to improve your written communication by guiding you through the steps and guidelines of making an effective letter. Aside from that, you will learn to see that planning is important. Gathering information and doing some research will help you. As you go through answer complaints, it will save you to make adjustments, it is important and friendly to reply to inquiries, it is good to be precise in your quotations, it is proper to acknowledge placed orders or acknowledge payment, it is worth to check all outgoing orders for shipment and delivery, it is important to have an insurance policy, it is tedious to deal internationally without bank transactions, and it is by connection that you can increase your sales. You need to connect to your customers and readers in order to build a good working relationship. If you are able to establish a good relationship, they will value you as their business partners. Skills in creating business letters are important for the success of your business. Business letter writing skills will also boost your confidence as a businessman and will help boosting your business as well.
This book aims to help students to develop their skills and confidence in writing international busi-ness letters. It can also serve as a reference for students at college and university levels.

Text Sample:
CHAPTER 2 INTERNATIONAL BUSINESS LETTER STRUCTURE:
International business letters are important correspondence tools used among business partners. Besides being a means of communication, the way business men convey a request, reply or complaint in letters reveal their personality. Letter correspondence is very important in business transactions. It establishes relationships and stands to confirm or terminate business transactions. Both the content and the physical form of business letters influence the reader. Thus, it is imperative to pay attention to the layout and structure of a business letter. The structure of international business letter is detailed below.
STRUCTURE OF INTERNATIONAL BUSINESS LETTERS:
International business letters are written in such a way that the message conveyed through the letters will be easily understood by the reader. The paragraphs and sentences are concise to avoid any form of misinterpretation. It is very necessary to follow the proper layout of the business letter. Customarily, international business is made up of the following parts: heading, date, inside address, attention line, salutation, body, complimentary, signature, identification line, enclosure, carbon copy notification, and postscript. The initial impact a business letter makes on ist recipient, influences the willingness to read and response to the letter's contents. With this in mind, it is important that business letter writers clearly convey their message in an appropriate letter form. Just as a well-dressed executive projects quality image, a well-dressed letter also projects a quality image. In summary, a business letter should be presentable, well written, and well communicated. The various parts of a business letter are arranged in order in such a way that the letter is comprehensible. The structure of business letter gives the proper sequence of the various parts. The structure of business letter consists of heading, opening, body and closing.
1. Heading: letterhead and address:
The letterhead communicates a firm's identity or personality. It can also create an impression about the writer's firm on the mind of the reader.4 It is used to impart a positive image of the company or firm. Thus, it is very important that the letterhead should be designed by professionals who can make unique and befitting letterheads. Generally, letterheads contain the company name, logo, trademark, address, contact number, fax number, website, and email address. Letterhead contents are usually placed in the middle of the paper.
Letterhead as mentioned above, a business letter is usually typed on a printed letterhead paper which carries the name, address, fax number, telephone number, and other details associated with the organization sending the letter mentioned earlier. The letterhead is used only for the first page of the letter. It is not necessary to repeat the information contained in the letter head again in the body of the letter. In cases where the action statement calls for direct communication, the writer can type a direct phone number or personal email address in the letter.
The heading contains the return address. Depending on the necessity, a line can be included after the address, before the date to make room for a phone number, fax number, email address, or any other relevant information. Generally, companies use printed paper which has specially designed heading or letter head at the top of the sheet with all the necessary information about the company's identity imbedded into it.
2. Date:
When writing business letters, the date on which the letter the writer is replying was written should be stated. This enables the recipient to easily find out the exact letter the writer is addressing.6 Every international business letter should have a dateline which can bepreferably typed or written on the upper right or left hand section of the letter sheet beneath the letterhead.
Dateline format differs from country t

Erscheinungsdatum	13.04.2017
Sprache	englisch
Maße	155 x 220 mm
Gewicht	780 g
Themenwelt	Sozialwissenschaften ► Pädagogik ► Erwachsenenbildung
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Schlagworte	Adjustment letter • Banking letter • Complaint letter • Guidebook • Inquiry letter • Insurance letter • Letter writing • Order letter • Payment letter • Sales letter • Shipping letter • Transportation letter
ISBN-10	3-96067-130-X / 396067130X
ISBN-13	978-3-96067-130-5 / 9783960671305
Zustand	Neuware