Craft Beverages and Tourism, Volume 2

Environmental, Societal, and Marketing Implications

Susan L. Slocum, Carol Kline, Christina T. Cavaliere (Herausgeber)

Buch | Hardcover

XVI, 228 Seiten

2017 | 1st ed. 2018
Springer International Publishing (Verlag)
9783319571881 (ISBN)

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This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

Susan L. Slocum is Assistant Professor in the Department of Tourism and Event Management at George Mason University, VA, USA. She studies sustainable tourism development and has worked with farmers and rural communities in the UK, Tanzania, and the Intermountain Western United States. She is the co-author of Scientific Tourism: Researchers as Travellers (with Carol Kline) and has authored foundational articles on craft beer tourism.Carol Kline is Associate Professor in the Department of Management at Appalachian State University, NC, USA. Her research interests include rural and sustainable tourism development related to food, farms, entrepreneurship, and tourism’s connection with community. She is the co-author of Scientific Tourism: Researchers as Travellers (with Susan L. Slocum) and has authored foundation articles on craft beer tourism.Christina T. Cavaliere is Assistant Professor of Hospitality and Tourism Management Studies at Stockton University, NJ, USA. Her research interests include tourism and climate change, local economies, sustainable agriculture, and permaculture. She has designed and implemented conservation projects, field training, and research with partners in over thirty-five countries on six continents.

1. Introduction.- 2. Brewing Green: Sustainability in the Craft Beer Movement.- 3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes.- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability.- 5. Representing Rurality: Cider Mills and Agritourism.- 6. Developing Social Capital in Craft Beer Tourism Markets .- 7. New Jersey Craft Distilleries: Sense of place and sustainability.- 8. Drink Tourism: A Profile of the Intoxicated Traveler.- 9. Craft Brewing Festivals.- 10. (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three urban industrial sites.-11. Brewing a Beer Industry in Asheville, North Carolina.- 12. An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry.- 13. Conclusion.

Erscheinungsdatum	22.08.2017
Zusatzinfo	XVI, 228 p. 10 illus., 5 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	148 x 210 mm
Gewicht	447 g
Themenwelt	Wirtschaft
Schlagworte	Alcohol • Beer • breweries • Business & Management • business and management • Business & Management • cideries • Culinary Tourism • Cultural Studies • Destinations • Distilleries • Drinking • Hospitality • hospitality & service industries • Hospitality & service industries • Leisure Studies • Marketing • Market Research • sales & marketing • Sales & marketing • sustainability • sustainable development • Tourism management • Travel • Wine tourism
ISBN-13	9783319571881 / 9783319571881
Zustand	Neuware