The Art of Selling Movies

John McElwee (Autor)

Buch | Hardcover

304 Seiten

2017
Goodknight Books (Verlag)
9780996274043 (ISBN)

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The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons.

Erscheinungsdatum	27.03.2017
Sprache	englisch
Maße	216 x 279 mm
Gewicht	1361 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Kunst / Musik / Theater ► Film / TV
	Mathematik / Informatik ► Informatik ► Grafik / Design
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780996274043 / 9780996274043
Zustand	Neuware