Advances in Business & Management

Volume 11

Buch | Hardcover

200 Seiten

2017
Nova Science Publishers Inc (Verlag)
978-1-5361-0738-8 (ISBN)

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The authors of this book examine the latest research in business and management. Chapter One demonstrates how Business Process Management Notation (BPMN) interacts with the social constructs and dynamics of Virtual Communities (VCs). Chapter Two examines the moderating role of individual consumer culture on the relationship between web design, visual appearance, social networking services, consumer behaviour, privacy, security, emotions, interpersonal trust (iTrust), cognitive and affect-based trust concerning online purchasing intentions. Chapter Three uses results from a 2015 National Public Radio/Robert Wood Johnson Foundation/Harvard T.H. Chan School of Public Health survey of 8038 US adults nationwide and in seven selected states to illuminate the self-reported experiences of health care consumers. Chapter Four discusses implications for tracking the behavioural health workforce in rural communities. Chapter Five presents a case for integrating social marketing practices and business principles into dissemination projects. Chapter Six identifies the extent to which non-manufacturing overhead costs are included in product costs used in decision making; the influences on their inclusion or exclusion; and the methods used to include them. Chapter Seven describes market culture and places of marketing in Senegal. Chapter Eight discusses the marketing mix of agri-food products tailored to the African context and offers guidance to industrial companies, retailers as well as local small and medium enterprises (SMEs).

Preface; Business Process Management Notation (BPMN) as Lingua Franca in Virtual Communities; Online Shopping: Consumer iTrust & Influencing Factors at the Individual Level; Consumer Experiences with & Attitudes about their Health Care; Challenges & Complexities in Quantifying the Behavioral Health Workforce: Implications for Tracking the Behavioral Health Workforce in Rural Communities; Marketing & Business Strategies to Propel Dissemination of Evidence Based Psychosocial Treatments for Youth; Identifying the Influences on the Inclusion of Non-Manufacturing Overhead Costs in Product Costs; Marketculture & Place of Marketing in Senegal; How to Market Local Food Products in Africa: Evidence from Senegal; Index.

Erscheinungsdatum	06.01.2017
Verlagsort	New York
Sprache	englisch
Maße	155 x 230 mm
Gewicht	430 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-5361-0738-7 / 1536107387
ISBN-13	978-1-5361-0738-8 / 9781536107388
Zustand	Neuware