Successful Marketing Strategies for Nonprofit Organizations
John Wiley & Sons Inc (Verlag)
978-0-471-10568-8 (ISBN)
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What does marketing mean to nonprofit managers and how does it fit into their organizational structures? This handbook explains how marketing can be used to enhance fund-raising, promote new services offered, and increase the nonprofit's visibility in the community. It provides a background of basic marketing concepts, and then demonstrates how to apply them to situations facing nonprofits of all shapes and sizes - how to develop and implement a cohesive, comprehensive marketing plan.
BARRY J. McLEISH is Vice President of McConkey/Johnston, Inc., a marketing and management consulting firm based in Woodland Park, Colorado. Over the years, he has worked as a marketing and management consultant to a wide range of nonprofit organizations, including colleges, hospitals, and social welfare and relief agencies. Prior to McConkey/Johnston, Mr. McLeish worked as director of marketing for a nonprofit with more than eight hundred employees and an annual budget of over $27 million.
A New Way of Doing Business for the Nonprofit Organization; Building a Competitive Strategy; The Phased Marketing Plan; THE EXTERNAL ANALYSIS; External Analysis: Client, Donor, Volunteer, and Competitor Research; Researching Your Nonprofit Organization's Environment; THE INTERNAL ANALYSIS; Competition and Internal Marketing Analysis; Marketing and Organizational Objectives; Competition as Strategy; Types of Strategies; Improving the Nonprofit Organization's Image; STRATEGIC MARKETING; Implementing Strategic Marketing Choices; Putting the Plans into Action; Notes; Index.
| Erscheint lt. Verlag | 30.10.1995 |
|---|---|
| Reihe/Serie | Nonprofit Law, Finance & Management S. |
| Zusatzinfo | Illustrations |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 163 x 235 mm |
| Gewicht | 652 g |
| Themenwelt | Sozialwissenschaften ► Pädagogik ► Sozialpädagogik |
| Sozialwissenschaften ► Soziologie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-471-10568-6 / 0471105686 |
| ISBN-13 | 978-0-471-10568-8 / 9780471105688 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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