Second Economy (eBook)

The Race for Trust, Treasure and Time in the Cybersecurity War

Allison Cerra, Steve Grobman (Autoren)

eBook Download: PDF

2016 | 1. Auflage
XXXII, 200 Seiten
Apress (Verlag)
978-1-4842-2229-4 (ISBN)

Infos

In today's hyper-connected, always-on era of pervasive mobility, cloud computing and intelligent connected devices, virtually every step we take, every transaction we initiate, and every interaction we have are supported in some way by this vast global infrastructure. This set of interconnected systems comprises the fundamental building blocks of the second economy - the very foundation of our first economy. And adversaries, whether motivated by profit, principle or province, are singularly focused on winning the race through a relentless portfolio of shifting attack vectors.

The complexity and volume of these attacks are seemingly unstoppable. And, while the significant financial risk for compromised organizations is very real, the larger and more insidious threat rests with the erosion of the hard-earned trust of customers and other stakeholders. A foundational element of the actual economy, trust, once lost, is not easily recaptured. When it is shaken through a breach, seconds matter. To successfully compete against more sophisticated adversaries and protect their organizations, IT security professionals must take a second look at established security notions and challenge their thinking. Being second to none in this fight is essential, as the effectiveness and ROI of security solutions are increasingly measured by the business outcomes they enable.

Offering a practical prescription for both private and public organizations to remediate threats and maintain a competitive pace, The Second Economy is a must read for those who endeavor to lead and thrive in an ever-shifting environment. 

Make no mistake about it, we are running a race. This is a race against a faceless, nameless adversary - one that dictates the starting line, the rules of the road, and what trophies are at stake. Established assumptions must be challenged, strategies must be revised, and long-held practices must be upended to run this race and effectively compete in The Second Economy. 

What You Will Learn:

• • Understand the value of time and trust in a cyber-warfare world, enabling agile and intelligent organizations to minimize their risk of falling victim to the next attack
  • How to accelerate response time by adopting a holistic approach that eliminates friction across the threat defense lifecycle, from protection to detection to correction
  • How to gain sustainable competitive advantage by seizing first mover advantage in deploying solutions across an open, integrated security framework

Who This Book Is For:

Senior-level IT decision makers concerned with ascribing business value to a robust security strategy. The book also addresses business decision makers who must be educated about the pervasive and growing cyber threatscape (including CXOs, board directors, and functional leaders) as well as general business employees to understand how they may become unwitting participants in a complex cyber war.

A self-proclaimed cybersecurity pragmatist, Steve Grobman has spent over two decades in senior technical leadership positions related to the field of cybersecurity. He has the distinction of serving on both sides of the white-hat fight: both in defending his company against adversaries and in building innovative cyber security defense technology to protect consumers and organizations around the world. An avid student and teacher of the trade, Grobman earned his bachelor's degree in Computer Science from North Carolina State University, has published multiple technical papers and books and holds 24 US and international patents in the fields of security, software, and computer architecture, with another roughly 20 patents pending. He regularly provides perspectives of the adversary, the evolving threatscape and the measures organizations and consumers alike can take in protecting themselves to industry insiders, media, analysts and customers the world over - all delivered in laymen's terms that distill extraordinarily complex problems into actionable prescriptions.

Allison Cerra found her life's calling at 18 years of age, when she fortuitously stumbled into a lifelong career of marketing complex technologies. A frustrated anthropologist at heart, Cerra enjoys understanding how the technologies around us are fundamentally altering the way we live, work, learn and play. Whether in dissecting how broadband upends traditional economies, how technology influences and reflects company culture or how virtual and physical worlds converge to create a new human psyche, Cerra has explored the intersection of technology and behavior in several books. In 2015, motivated by a desire to stand on the good side of a fight too important to lose, Cerra joined the ranks of cybersecurity professionals, where she currently marries her calling for marketing with a cause of educating unwitting participants in a virtual battle that is underestimated, if not ignored, by far too many.

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Gain a practical prescription for both private and public organizations to remediate threats and maintain a competitive pace to lead and thrive in an ever-shifting environment.In today's hyper-connected, always-on era of pervasive mobility, cloud computing and intelligent connected devices, virtually every step we take, every transaction we initiate, and every interaction we have are supported in some way by this vast global infrastructure. This set of interconnected systems comprises the fundamental building blocks of the second economy - the very foundation of our first economy. And adversaries, whether motivated by profit, principle or province, are singularly focused on winning the race through a relentless portfolio of shifting attack vectors.Make no mistake about it, we are running a race. This is a race against a faceless, nameless adversary - one that dictates the starting line, the rules of the road, and what trophies are at stake. Established assumptions must be challenged, strategies must be revised, and long-held practices must be upended to run this race and effectively compete.  The Second Economy highlights a second to none approach in this fight, as the effectiveness and ROI of security solutions are increasingly measured by the business outcomes they enable. What You Will Learn:Understand the value of time and trust in a cyber-warfare worldEnable agile and intelligent organizations to minimize their risk of falling victim to the next attackAccelerate response time by adopting a holistic approachEliminate friction across the threat defense lifecycle, from protection to detection to correctionGain a sustainable competitive advantage by seizing first mover advantageDeploy solutions across an open, integrated security framework Who This Book Is For:Senior-level IT decision makers concerned with ascribing business value to a robust security strategy. The book also addresses business decision makers who must be educated about the pervasive and growing cyber threatscape (including CXOs, board directors, and functional leaders) as well as general business employees to understand how they may become unwitting participants in a complex cyber war.

Inhalt

PrologueChapter 1: The Second Side of the Story Chapter 2: The Second Nature of Markets Chapter 3: Seconding the Cause Chapter 4: No Second Chance Chapter 5: Second Guessing the ObviousChapter 6: Playing Second Fiddle Chapter 7: Take a Second LookChapter 8: When Seconds MatterChapter 9: Second to NoneChapter 10: Cybersecurity’s Second Wind Epilogue

Produkt-Details

• Erscheint lt. Verlag: 20.10.2016
• Vorwort: Christopher Young
• Zusatzinfo: XXXII, 238 p. 8 illus.
• Verlagsort: Berkeley
• Sprache: englisch
• Themenwelt: Informatik ► Netzwerke ► Sicherheit / Firewall
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Data Security • Hacking • Intel • Security First • Threat Defense
• ISBN-10: 1-4842-2229-6 / 1484222296
• ISBN-13: 978-1-4842-2229-4 / 9781484222294