Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

Buch | Softcover

XXIX, 377 Seiten

2016 | 1. Softcover reprint of the original 1st ed. 2015
Springer International Publishing (Verlag)
978-3-319-36920-4 (ISBN)

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This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Buyer Behavior.- Channel Management.- International Marketing.- Marketing Education.- Marketing of Services.- Minority Marketing.- Product Pricing Management.- Promotion Management.- Research Methodology.

Erscheinungsdatum	04.11.2016
Reihe/Serie	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Zusatzinfo	XXIX, 377 p.
Verlagsort	Cham
Sprache	englisch
Maße	210 x 279 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Academy of Marketing Science • business and management • Business Strategy • Business Strategy/Leadership • Customer Behavior • Developments in Marketing Science • International Marketing • Marketing • Marketing Education • Marketing strategy • Market Research • Sales and Marketing • Sales/Distribution
ISBN-10	3-319-36920-2 / 3319369202
ISBN-13	978-3-319-36920-4 / 9783319369204
Zustand	Neuware