How to Build Communication Success in Your School
Routledge (Verlag)
978-1-138-24087-2 (ISBN)
Aligned to the National Standards of Excellence for Headteachers (2015), as well as Ofsted and the Independent Schools Inspectorate requirements, it provides an ‘inside out’ approach to create and communicate a compelling vision, building leadership communication skills and supporting the day-to-day management of communication in schools.
Full of practical strategies, audit tools and planning materials to help develop your communication approach, this guide covers key topics such as:
attracting and retaining the best teachers;
improving the effectiveness of leadership and management;
building the reputation of the school;
working with parents; and
knowing what to do in a crisis.
How to Build Communication Success in Your School is essential reading for headteachers, school leaders and all those interested in education management and leadership.
Karen Dempster is a director of Fit2Communicate, UK. She also has a background in corporate and not-for-profit communication. Justin Robbins is a director of Fit2Communicate, UK. He specialises in internal and change-focused communication.
Introduction
Chapter 1: Communication matters
Chapter 2: Hear from the parents
Chapter 3: How are you doing?
Chapter 4: Your starting point: your vision
Chapter 5: What is holding you back?
Chapter 6: Know your audiences
Chapter 7: Create your own Marketing advantage
Chapter 8: Build your skills
Chapter 9: Inspire and motivate
Chapter 10: Stop the overload
Chapter 11: Take the technology advantage
Chapter 12: Communicating change
Chapter 13: When crisis hits
Chapter 14: Communicating inclusively
Chapter 15: Put it into action
Chapter 16: Are you succeeding?
Chapter 17: Keep going
Chapter 18: You’re ready to go
Bibliography
Appendix 2.1: F2C survey results
Appendix 4.1: SWOT Analysis for Schools Template
Appendix 4.2: Example survey questions for parents
Appendix 4.3: Example survey questions for teachers and governors
Appendix 6.1: Understanding how far you need to move your audience’s mindsets
Appendix 7.1: Example school media policy
Appendix 9.1: Building an impactful story
Appendix 9.2: Delivering an inspirational message
Appendix 10.2: An example to support parents in finding information Appendix 12.1: Question and answer template
Appendix 13.1: Crisis Communication in Schools - Key Messages Template
Appendix 13.2: Crisis communication plan template
Appendix 13.3: Crisis Management Communication Principles for Schools Appendix 15.1: Your School Communications Plan
Appendix 15.2: Building your parent/student/teacher partnership agreement
| Erscheinungsdatum | 23.06.2017 |
|---|---|
| Zusatzinfo | 11 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 174 x 246 mm |
| Gewicht | 249 g |
| Themenwelt | Sozialwissenschaften ► Pädagogik ► Schulpädagogik / Grundschule |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-138-24087-7 / 1138240877 |
| ISBN-13 | 978-1-138-24087-2 / 9781138240872 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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