Enterprise and Innovation in Sport and Exercise

An Introduction

Karen Bill (Herausgeber)

Buch | Hardcover

2021
Routledge (Verlag)
978-0-415-79010-9 (ISBN)

Infos

To make a good living, or to make a difference, in sport and physical activity it is vital to develop an enterprising and entrepreneurial mind set. This engaging introduction to innovation and enterprise in sport and exercise outlines the core theory and principles of entrepreneurship in sport. It presents case studies of innovation in action, and explains how to develop key enterprise skills, including decision-making, risk-taking and securing funding. Covering a range of sectors, from for-profit sport business and social enterprise to community-level sport and higher education, this is essential reading for all sport management students and aspiring sport business practitioners.

Autor

Karen Bill is Associate Dean Research and Enterprise in the Faculty of Education, Health and Wellbeing at the University of Wolverhampton, UK, responsible for research and external income, business engagement, enterprise and employability. She is an International Entrepreneurship Educator Fellow and a member of the Institute of Knowledge Transfer (IKT). In recent years, much of her published research and guest speaker invites has been focused in the area of sport enterprise and entrepreneurship. She has also developed and taught on entrepreneurship modules across the School at both Masters and undergraduate level. She led the first 'Sport Business' Flying Start programme in conjunction with, the National Council for Graduate Entrepreneurship. Karen is currently Chair of Enterprise Educators UK (EEUK), which is a national network which brings together over 1000 enterprise and entrepreneurship educators and practitioners from over 100 UK Higher and Further Education Institutions. She is also an appointed assessor for the Small Business Charter/Association of Business Schools and a member on their Management Board.

Inhalt

1. Introduction to Enterprise and Innovation in Sport and Exercise Part One: The Enterprising Mind-Set 2. Employability in Sport and Exercise: Being enterprising 3. Emotional Intelligence for Entrepreneurial Success 4. Managing Risk and Decision-Making 5. Entrepreneurial Leadership: Approaches to sports leadership in a dynamic landscape 6. Negotiating Funding: Crowdfunding as finance in sport and exercise 7. Developing Enterprise Skills: Collaborative projects with sports and health organisations Part Two: Sport Entrepreneurship: Working with Industry 8. Lifestyle Entrepreneurship within Lifestyle Sports: Work is for people that don't surf 9. Outdoor Recreation Enterprise: From green gyms to adventure racing 10. Commercialising Innovation in Sport, Exercise and Health 11. Enterprise and Innovation in University Sport: A trans-Atlantic comparison 12. Gender and Ethnicity in the Business of Sport and Exercise 13. The Rise of the Physical Activity Venture 15. Factors Influencing the Entrepreneurial Life Course of Former Students: A multi-case study

Produkt-Details

• Erscheint lt. Verlag: 1.1.2021
• Verlagsort: London
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Sport
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• ISBN-10: 0-415-79010-7 / 0415790107
• ISBN-13: 978-0-415-79010-9 / 9780415790109
• Zustand: Neuware