Big Data and Analytics

Strategic and Organizational Impacts

Vincenzo Morabito (Autor)

Buch | Softcover

XXVI, 183 Seiten

2016 | Softcover reprint of the original 1st ed. 2015
Springer International Publishing (Verlag)
978-3-319-36476-6 (ISBN)

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This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

Vincenzo Morabito, PhD, is Associate Professor at the Management & Technology Department, Università Commerciale Luigi Bocconi (Bocconi University), Milan, Italy. He gained his doctorate from the Università Commerciale Luigi Bocconi and was a Research Scholar at both the Center for Information System Research, MIT Sloan School of Management (2006) and the Decision and Information Science Department, University of Florida (2005/2006). Vincenzo Morabito is in charge of the course on Business Organization, Management of Information Systems, and Information Management for the various degree programs of Bocconi University. He has participated in a variety of research projects, many financed by the Italian Ministry of University and Scientific Research (Ministero dell'Università e della Ricerca Scientifica e Tecnologica).

Part I Strategy.- 1 Big Data and analytics for competitive advantage.- 2 Big Data and analytics for government innovation.- 3 Big Data and education: massive digital education systems.- 4 Big Data driven business models.- Part II Organization.- 5 Big Data governance.- 6 Big Data and digital business evaluation.- 7 Managing change for Big Data driven innovation.- Part III Innovation practices.- 8 Big Data and analytics innovation practices.- 9 Conclusion

Erscheinungsdatum	14.10.2016
Zusatzinfo	XXVI, 183 p. 27 illus.
Verlagsort	Cham
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Analytics • Big Data • Big Data-driven innovation • business and management • business applications • Business mathematics and systems • Business technology organization • Database Management • Database Programming • Databases • Digital business evaluation • digital governance • Digital strategy • Government innovation • Industrial applications of scientific research and • information architecture • Innovation practices • Innovation/Technology Management • IT in business • Maintenance and repairs • management of computing and information systems • Management of Information Systems • Massive digital education systems • MOOC (Massive Open Online Courses) • Research and Development Management
ISBN-10	3-319-36476-6 / 3319364766
ISBN-13	978-3-319-36476-6 / 9783319364766
Zustand	Neuware