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Trade Marks in Business

Derek Rossitter (Autor)

Buch

60 Seiten

1992
Sweet & Maxwell (Verlag)
978-0-421-46000-3 (ISBN)

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This guide aims to enable non-specialists to understand the problems associated with choosing a trade mark. It deals with every aspect of the subject, from selection to protection. Consideration is also given to the international registration of trade marks. Other topics discussed include the importance of the generic name, the licensing of trade marks, territorial rights, passing-off or unfair competition, the use of trade marks in labels, advertisements and how to handle markets where special scripts are used. Additionally, the functions of the in-house adviser, sales and marketing force and the overall management of a company are described, plus other matters of concern to business managers such as parallel imports and the international exhaustion of rights in trade marks.

Verlagsort	London
Sprache	englisch
Maße	138 x 216 mm
Themenwelt	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	0-421-46000-8 / 0421460008
ISBN-13	978-0-421-46000-3 / 9780421460003
Zustand	Neuware